Virtual World Congress by INMA in May 2020

Focus on media coverage in coronavirus age

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INMA
INMA launches virtual world congress

The International News Media Association (INMA) will conduct a virtual world congress in May under the theme “Re-Thinking News Media In the Age of Coronavirus.” The virtual world congress will be conducted across nine modules, include 18 hours of programming, and feature 35+ speakers. In addition to the livestream event, Congress attendees will receive all video recordings of the sessions and all of the presentations.

The virtual conference – which starts on 5 May with the first module and concludes on 28 May with the ninth module – is being billed as “what news publishers need to know now to survive the COVID-19 ripple.” A website with complete virtual world congress information has been created and may be found at www.inma.org/worldcongress.

The online conference will focus on nine subjects:

Where news media goes next after COVID-19,

Subscription experiences amid the surge: opportunities in chaos,

Advertising in crisis: navigation and uplift,

Smart data in the shadow of the cookiepocalypse,

Building brand and community: How will you be remembered post-crisis?

The content to commerce revolution,

Brainsnacks: quick ideas you can apply immediately,

Business model innovation and creating new value,

News media outlook 2021: what to expect next.

“The ripple effect of COVID-19 has created economic strains on the business model of news media companies,” said Earl J. Wilkinson, executive director, and chief executive officer of INMA. “As we re-create the spirit of INMA’s World Congress in a premium virtual setting, INMA focuses on what publishers need to know in this age of coronavirus.”

Virtual congress speakers were originally scheduled to speak at the association’s World Congress of News Media in Paris in late April, which was canceled due to the COVID-19 pandemic. Topics have morphed into a deeper focus on the emerging “new normal” confronting media companies.

“So much has changed in the past six weeks, and we believe the timely subjects, the world-class speakers, and the timing of this virtual world congress will give media executives hope and inspiration to navigate this new environment,” Wilkinson said. “Journalism-based organizations still have a mission. We still need to operate companies that support that mission. And we need to empower those charged with that mission – now more than ever – with context and ideas and peer connections. That’s what we’re aiming to achieve with the Virtual World Congress.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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