DS Printech China fair to be held from 28 – 30 October 2020

Rising demand for screen and digital printing equipment

The expo will be held in Shenzhen
The expo will be held in Shenzhen

In response to the rising demand for screen and digital printing equipment, Messe Frankfurt’s new DS Printech China fair, to be held from 28 – 30 October 2020, will offer industry practitioners an invaluable opportunity to explore this market further. Furthermore, the fair will be relocated to a brand-new exhibition venue in Shenzhen, where a digital printing hub is located in nearby cities.

Since booth registration opened in early January, nearly 60 companies have confirmed their participation, including leading players Brother, Stahl’s, Flora, Zhongyi, Print Pretty, Aolite, Lancer Group, ATMA Champ and Techway Technology. Around 600 exhibitors are expected to present their latest products and technology across a 40,000 square metre space in Hall 17 at the brand-new Shenzhen World Exhibition & Convention Center.

DS Printech China, is a rebranding of the existing CSGIA fair, in existence for 30-plus years, and the concurrent Textile Digital Printing China. The fair will relocate from Guangzhou to Shenzhen.

Currently, over 10,000 printing and packaging companies form a digital printing hub in the Greater Bay Area cities of Shenzhen, Guangzhou, Foshan, Dongguan, Jiangmen and Huizhou, and contribute to one-sixth of the country’s production value. Leveraging the strengths and resources of each city, the fair is an ideal entry point for international brands to maximize their exposure in China.

Increased investment in machinery

The digital printing and screen printing markets in China have seen robust growth in recent years. In 2019, the import value of screen printing equipment and other printing equipment increased by 42.4% to USD 86.71 million and 44.1% to USD 31.45 million respectively, revealing the rising demand for overseas products. Suppliers from around the world can take advantage of this potential and gain access to this growing market in the fair’s International Zone.

Meanwhile, in a 2019 online survey in which 9,368 Chinese printers took part, 31% said that they had digital printing equipment in place at their factories, an 8% increase from the previous year. When it comes to production of accessories, clothing and industrial fabrics, over 60% of the companies surveyed in these sectors reported they had already installed digital printing equipment, while another 30% planned to do so in the near feature.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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