Dimense – Adding new dimensions to wallpaper printing and interior decoration business

For printing customized 3D textured designs

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Dimense allows to print 3D textured designs
Dimense allows to print 3D textured designs

As an innovator and leader in the print industry Apsom Infotex in association with Lithuania-based wallpaper printer manufacturer Veika, offers forward-thinking, creative solutions aligned with a vision of sustainability. For digitally printed environmental graphics, murals, and wall coverings, large format inkjet digital print solution provider, Apsom Infotex recently launched the Dimense technology – an innovative solution by Lithuania based Veika at Media Expo Mumbai.

This innovative, wide format printer supports the printing of customized 3D textured designs. As the first printer to print colors and create structure simultaneously when used in conjunction with Latex Ink and Dimense Media, it offers a unique experience and result that can be used to convey expression, create texture, and promote differentiation.

Dimense Advantage

Currently, a special media is sourced and a complex 3D printing technique is followed to achieve 3D effects on wallpapers. The traditional process is costly, time-taking and limits printers in terms of what they want to achieve. While the new technology enables prints and creates the structure in one go and is ready to hang with no time.

Sustainable solution

Ecodec – The green wallpaper media is made from an eco-friendly polyolefin compound. PVC Free, Plasticizer free and has no odor and at the same time recyclable. The water-based Latex Ink reduces the environmental impact.

Build your Digital decor business:

  • Opportunity to move away from traditional techniques, which limited wall-covering design;
  • Transformation of unique design ideas into stunning interior wallpaper effects;
  • The environmentally sustainable technology solution enables business growth for clients.

The printer complements the needs of those looking to add another dimension to their value proposition with wallpaper solutions such as feature/accent walls in-home restaurants, hotels, hospitals, or retail settings. Although the media is ideal for wallpaper applications, it can also be used for creative packaging and roll-ups.

Wallpaper designs can be printed in various patterns
Wallpaper designs can be printed in various patterns

Within a launch of one year and with 61 installations, worldwide Dimense technology is the most sought after product in the category. Be it printing house, wallpaper manufacturers, packaging house, promotional agency, Dimense technology is being adopted more and is also becoming the obvious choice for end-users like interior decorators, wallpaper suppliers, restaurant owners, and corporates for office interiors.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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