Dimense – Adding new dimensions to wallpaper printing and interior decoration business

For printing customized 3D textured designs

Dimense allows to print 3D textured designs
Dimense allows to print 3D textured designs

As an innovator and leader in the print industry Apsom Infotex in association with Lithuania-based wallpaper printer manufacturer Veika, offers forward-thinking, creative solutions aligned with a vision of sustainability. For digitally printed environmental graphics, murals, and wall coverings, large format inkjet digital print solution provider, Apsom Infotex recently launched the Dimense technology – an innovative solution by Lithuania based Veika at Media Expo Mumbai.

This innovative, wide format printer supports the printing of customized 3D textured designs. As the first printer to print colors and create structure simultaneously when used in conjunction with Latex Ink and Dimense Media, it offers a unique experience and result that can be used to convey expression, create texture, and promote differentiation.

Dimense Advantage

Currently, a special media is sourced and a complex 3D printing technique is followed to achieve 3D effects on wallpapers. The traditional process is costly, time-taking and limits printers in terms of what they want to achieve. While the new technology enables prints and creates the structure in one go and is ready to hang with no time.

Sustainable solution

Ecodec – The green wallpaper media is made from an eco-friendly polyolefin compound. PVC Free, Plasticizer free and has no odor and at the same time recyclable. The water-based Latex Ink reduces the environmental impact.

Build your Digital decor business:

  • Opportunity to move away from traditional techniques, which limited wall-covering design;
  • Transformation of unique design ideas into stunning interior wallpaper effects;
  • The environmentally sustainable technology solution enables business growth for clients.

The printer complements the needs of those looking to add another dimension to their value proposition with wallpaper solutions such as feature/accent walls in-home restaurants, hotels, hospitals, or retail settings. Although the media is ideal for wallpaper applications, it can also be used for creative packaging and roll-ups.

Wallpaper designs can be printed in various patterns
Wallpaper designs can be printed in various patterns

Within a launch of one year and with 61 installations, worldwide Dimense technology is the most sought after product in the category. Be it printing house, wallpaper manufacturers, packaging house, promotional agency, Dimense technology is being adopted more and is also becoming the obvious choice for end-users like interior decorators, wallpaper suppliers, restaurant owners, and corporates for office interiors.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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