FESPA Brasil postponed due to coronavirus situation

Following the announcement of the postponement of FESPA 2020

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FESPA Brasil 2020 postponed due to coronavirus
FESPA Brasil 2020 postponed due to coronavirus

FESPA and APS have reached the decision to postpone the FESPA Brasil 2020 event, which was scheduled to take place from 18 to 21 March 2020 at Expo Center Norte, Sao Paolo, Brazil. The move follows the recent announcement of the postponement of the FESPA 2020 events in Madrid, Spain, originally scheduled for 24 to 27 March 2020 (Global Print Expo, European Sign Expo, Sportswear Pro).

The postponement of FESPA Brasil 2020 follows consultation with FESPA’s local partner and trade event organizer APS Eventos Corporativos, as well as FESPA’s leading exhibitors in the region, in light of the global escalation of the coronavirus crisis in recent days.

FESPA chief executive officer, Neil Felton says, “We have been monitoring the situation in Brazil closely since the virus outbreak, as in Europe. Until recently, the relatively low number of confirmed cases in Brazil meant there was little exhibitor support for postponement. However, the rapidly changing global picture in the last week has led us to re-evaluate our risk assessment for this event. Consequently, we have made the decision to postpone the event until later in 2020, in the interests of the health and wellbeing of our Latin American event community.”

The FESPA Brasil team is in direct communication with all exhibitors and pre-registered visitors regarding the postponement and will proceed in due course to explore the available options for rescheduling.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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