Epson India launches two new printers during Media Expo Mumbai 2020

Epson’s eco-solvent large format printers on display

Milind Chavan (left) and Pratik Mhasawade of Epson India with the Surecolor SC-S60670L. Photo IPP

Epson India launched two new wide format printers the Surecolor SC-S60670L and Surecolor SC-T5430M on the opening day of Media Expo Mumbai 2020. Along with the two newly launched printers, the company also showcased three of its existing products – the SureColor SC-F2130 direct to garment (DTG) printer, the SureColor SC-P9000 and SureColor SC-S80670. The Surecolor series is designed for various types of indoor and outdoor commercial printing applications including posters, signages, banners, backlit panels, interior decorations, exhibition panels and more.

Talking about the Surecolor SC-S60670L, Milind Chavan of Epson India said the highlight of this printer is bulk ink system which is not available in the SC-S60670, which is already there in the market. “The bulk ink system reduces running cost as compared to cartridge system,” Chavan says. The SC-60670L can print up to 64-inch width and on media up to thickness of 1-mm thickness at a speed of 95.3 square meters per hour.

The Surecolor SC-T5430M is designed for start-ups mainly in architecture design printing segment as well as in the photo printing segment. “The printer has a 36-inch printing width and is equipped with a scanner,” Chavan says.

The existing model, SureColor SC-P9000, is a 64-inch printer designed for printing professional quality photo prints. It is suitable for printing on a variety of media from canvas and luster media to soft board and wedding albums. The SureColor SC-S80670 eco-solvent signage printer is used for printing customized wall graphics and other indoor applications.

The SureColor SC-F2130 DTG is equipped with PrecisionCore printhead technology, teamed with an automated maintenance design. It can print up to 2.5 mm thick T-shirts, has advanced automated maintenance design and Oeko-Tex Eco Passport certification and has easy to use garment creator software. The printer prints directly onto fabric products with Epson UltraChrome DG ink to achieve accurate and bright colors. The ink has been specially formulated with high-dispersion ink technology that helps to reduce white ink sedimentation to give it a very natural white color.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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