Color-Logic expands Pattern-FX library

Embellishments expanded to 80 different designs

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Pattern-FX
Color-Logic Pattern FX designs

The Color-Logic library of Pattern-FX embellishments has been expanded to 80 different designs, all of which are readily available to Color-Logic designers and licensed Color-Logic printers.  Commenting on the expanded library, Color-Logic Director of Sales and Marketing Mark Geeves said, “Preparing complex, recurring patterns has traditionally required many hours of effort by graphic designers, but the Pattern-FX feature in the Color-Logic software suite makes the job effortless and trial-and-error free. Using Color-Logic Pattern-FX, even relatively unskilled designers and prepress operators can confidently execute complex designs and offer print customers an astounding array of pattern choices.”

 

Geeves continued, “Color-Logic Pattern-FX can be used to create micro-emboss plates or intricate varnish layers, and can be combined to create print that truly outshines competition. All Color-Logic patterns come predefined as Metallic, Dimensional-FX, Watermark-FX, Watermark-FX Plus, Emboss, and Varnish. The ongoing focus at Color-Logic is to help the graphic designer make the most of the presses at licensed Color-Logic printers, minimizing waste and producing embellishments and metallic colors previously unseen. Color-Logic Pattern-FX provides predictable and reproducible results for print embellishment when working with licensed Color-Logic printers around the world.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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