Color-Logic expands Pattern-FX library

Embellishments expanded to 80 different designs

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Pattern-FX
Color-Logic Pattern FX designs

The Color-Logic library of Pattern-FX embellishments has been expanded to 80 different designs, all of which are readily available to Color-Logic designers and licensed Color-Logic printers.  Commenting on the expanded library, Color-Logic Director of Sales and Marketing Mark Geeves said, “Preparing complex, recurring patterns has traditionally required many hours of effort by graphic designers, but the Pattern-FX feature in the Color-Logic software suite makes the job effortless and trial-and-error free. Using Color-Logic Pattern-FX, even relatively unskilled designers and prepress operators can confidently execute complex designs and offer print customers an astounding array of pattern choices.”

 

Geeves continued, “Color-Logic Pattern-FX can be used to create micro-emboss plates or intricate varnish layers, and can be combined to create print that truly outshines competition. All Color-Logic patterns come predefined as Metallic, Dimensional-FX, Watermark-FX, Watermark-FX Plus, Emboss, and Varnish. The ongoing focus at Color-Logic is to help the graphic designer make the most of the presses at licensed Color-Logic printers, minimizing waste and producing embellishments and metallic colors previously unseen. Color-Logic Pattern-FX provides predictable and reproducible results for print embellishment when working with licensed Color-Logic printers around the world.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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