Print Make Wear to spotlight sportswear manufacturing at FESPA 2020

Benefits of print-on-demand and customization in the garment industry

67
FESPA GPE 2020
FESPA GPE 2020

FESPA’s fast fashion factory feature, Print Make Wear, is set to return to FESPA Global Print Expo 2020 (24 – 27 March, IFEMA – Feria de Madrid), this time with a focus on sportswear production. Linking to FESPA’s new co-located event, Sportswear Pro, Print Make Wear will showcase the tools to facilitate customised, sustainable, on-demand production. The feature will recreate a live end-to-end production process for sports and athleisure garments, as well as hosting a series of tours led by FESPA’s textile ambassador, Debbie McKeegan.

Print Make Wear proved to be FESPA Global Print Expo 2019’s most attended feature and it’s not difficult to see why – it’s a vibrant forum where you can immerse yourself in all aspects of garment printing, from design to print and finishing,” says Debbie. “We want to give our visitors the opportunity to see first-hand how digital print technology, software and automation can revolutionise the production of sportswear and define potential new routes to market.”

As with past editions, Print Make Wear will address every step in the garment production process, starting with colour utilising CAD / CAM, design and prepress, production workflows, grading and nesting, progressing to printing, drying, cutting, sewing, welding and embellishment, culminating in packing and retail display. The feature will act as a physical link between FESPA Global Print Expo 2020 and Sportswear Pro 2020.

This year’s edition includes two workflows running side by side. The first one will exhibit direct-to-garment (DTG) printing onto blank sportswear and athleisure garments, where visitors will be able to order and customise a men’s running shirt or women’s racer back vest and leggings. The second workflow, dedicated to roll-to-roll printing, will replicate the whole garment production process from web-to-print to final delivery, with sample fabrics printed, cut, sewn and packaged on-site.

While Print Make Wear will convey the benefits of print on-demand and customisation in contemporary garment production, sustainability will also be a key area of focus. “Sustainability is an essential component for future manufacturing technologies across multiple industries and the same goes for sportswear manufacturing,” Debbie explains. “As the key driver within our industry, sustainability will be heavily reflected across the whole of Print Make Wear. We’ll highlight how on-demand manufacturing helps significantly reduce waste. In addition, the majority of fabrics being printed onto are organic in source or recycled textiles and the physical elements of the feature build will be reutilised at future exhibitions.”

Further enhancing the visitor experience will be a comprehensive guided tour programme, making it easier for visitors to factor Print Make Wear into their busy event schedule. The tours will provide an in-depth look at all the components that go into DTG and roll-to-roll production, as well as highlight how they can tackle customers’ requirements for on-demand customisation. Daily expert-guides tours can be booked in advance via the FESPA Global Print Expo 2020 website.

There will also be a series of ‘Experts in Conversation’ sessions that cover a range of topics, including, best practice for colour management in apparel production, fashion technology and automation, the positive impact of sustainable textile production, and the biggest challenges within sportswear production.

Neil Felton, chief executive officer of FESPA concludes, “Sports apparel and fast fashion are two of the most dynamic growth applications in our textile printing community. Also, as evidenced by our research, a lot of the trends currently affecting sportswear manufacturing are reflected in specialty print. With this in mind, Print Make Wear is the perfect feature for showing our visitors the points in common between these two exciting industries. We’re confident that, whatever their level of knowledge or investment in garment printing, visitors to Print Make Wear in Madrid will gain a much deeper understanding of the opportunities for process improvement and differentiation.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here