Avery Dennison and Mactac to showcase new innovations at FESPA 2020

More than ten new innovations across different sectors

66
Avery Dennison and Mactac to show ‘Where Colours Come Alive’ – from cars to interior design – at FESPA 2020.
Avery Dennison and Mactac to show ‘Where Colours Come Alive’ – from cars to interior design – at FESPA 2020.

Avery Dennison and Mactac brands will participate in FESPA 2020 bringing colours alive and showcasing more than ten new innovations across automotive, architectural, interior decoration and retail applications. Visitors to stand 5-D35 will see cutting-edge products that demonstrate an ongoing commitment from Avery Dennison and Mactac to help their customers expand their offering and set themselves apart from the competition. Visitors are invited to attend daily demonstration workshops done by the specialist Avery Dennison or Mactac trainers and learn how to apply and experience the latest new innovations themselves.

Oliver Guenther, senior director, Marketing and Channel Strategy, said that more than ten all-new solutions will be presented at the show. “The year 2020 sees a new southern European venue for FESPA and some exciting new innovations from Avery Dennison and Mactac. The FESPA theme is ‘Where Colours Come Alive’, and we will be showing a huge breadth of choices across colour and digital wrapping films. Visitors will also see a full automotive portfolio that allows installers to provide everything from full wraps through to accents, window tint films and paint protection films.”

New products on display will include recently added colours and finishes for the popular Supreme Wrapping™ Film range and more new exciting expansions in our automotive solutions like paint protections films and window tinting making.

Frédéric Noël, vice president, Graphics Solutions Europe says, “We’ll be showing our very best at the IFEMA Exhibition Centre, with materials that can address a huge range of different applications. The innovations that we are introducing in 2020 help to make Avery Dennison and Mactac portfolios the go-to destinations for installers, whether they are working with vehicles, signage, advertising or buildings. ”

FESPA is a valuable show for us, giving us the chance not only to help installers find new business opportunities but also to find out what our customers want next. Our research and development is targeted very closely on what the market needs and what can make installers thrive.” Avery Dennison and Mactac will be at stand 5-D35, IFEMA Exhibition Centre, Madrid, from 24-27 March 2020.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here