Michelman India fields strong response at Pamex 2020

Water-based coatings for paper cups and trays

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Michelman
L to R: Aditi Ullal and Shailesh Nema of Michelman India

Michelman, the global developer and manufacturer of environmentally friendly advanced materials for industry, is already well-known for its coating solutions in India intended for the printing, packaging, and industrial markets. At Pamex 2020 in Mumbai, the company has received a very positive response from the printers and packaging converters visiting the show. The coating solutions it provides for paper-based products such as paper cups, paper bags, and paper trays have received excellent feedback from visitors.

“The first two days of Pamex have been very good. We met with several interested parties,” said Shailesh Nema, managing director, Michelman India. Michelman has worked on paper cup coatings where it offers a replacement of polyethylene – these make the paper cups easily recyclable and repulpable. Disposable paper cups are often a major sustainability issue. Contrary to common belief, they are not recyclable because their plastic lining ensures that they almost never make it to a recycling plant, and they are not biodegradable, either.”

At present most paper cups are coated with low-density polyethylene (LDPE) or wax to prevent liquids from leaking out or soaking through the paper. With Michelman’s water-based coating technology, the PE in paper cups can be replaced with coatings to make them fit for purpose. The coating not only eliminates the plastic lining used in conventional paper cups but also eases and enables the recycling and repulping process. “Once we coat the paper with our paper cup coating, the cup or tray becomes fully recyclable,” says Nema. 

Double-digit growth in 2019

Talking about the calendar year just ended, Nema reveals that Michelman India had a very successful 2019, in which it saw double-digit growth in business. “Last year was a very good year for us, from a business point of view. We saw a high growth rate. A major portion of the growth came from new products, and I am sure 2020 will see a similar growth trajectory,” Nema concluded.

At Pamex 2020, Michelman is at Stand H64.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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