HP’s new photo printing solutions at CEIF 2020

Announces silver inks for the first time in India

HP Indigo 7900 digital press
HP Indigo 7900 digital press

At Photofair 2020, HP Inc. introduced new photo printing solutions such as HP Indigo printed premium-quality photo products along with silver inks for the first time in India. Along with this, HP also showcased the automation tools to increase efficiency and lower environmental impact, thus enabling photo professionals to replace silver halide production for business growth. The new solution offers industry’s best level of quality with HP Indigo LEP-based digital photo production, including the new HP Indigo HDFM screening technology for smoother prints with increased detail.

Photofair offers a great opportunity for us to showcase our innovations to the end users and help them better understand the HP Indigo technology. Setting a benchmark the HP Indigo double side, non-tearable and weather-proof prints, B2 size albums, VPVG albums have become a new standard in the photo industry today and that is a testament to the embodied trust of our end users.We continue to aim at constantly pioneering for the industry with our innovations in this segment, which are aimed to increase productivity, helping our customers grow their business and make it profitable,” says A Appadurai, country manager, Indigo and PageWide Web Press, Graphics Solutions Business, HP Inc. India & Sri Lanka.

HP’s Indigo technology replacing silver halide photo solution offers a wide range of applications, media and finishing options, offers up to 35,000 cut photos/hour (10 cm x 15 cm) in true photo quality, silver-free technology, CO2 neutral press manufacturing process, consumables recycling program. It also offers printing of albums in 25 different sizes. Other highlights include a wide portfolio of HP Indigo digital presses and workflow solutions for transforming photo production to digital from silver-halide processes. HP Indigo aids in lowering environmental impact with silver-free technology, CO2 neutral manufacturing, and consumables recycling. The HP PrintOS Site Flow helps industrialize digital photo printing by automating and driving high volumes of photo job printing.

Visitors at CEIF 2020 got the opportunity to experience the latest innovations from HP, which included the introduction of silver inks only for the Indian photo industry, B2 size photo albums, photo AI tool for face recognition, and HP Indigo 7900 Digital Press in action at HP’s stand.

HP Indigo 12000 HD digital press for premium sheetfed photo quality

The high definition imaging system for the B2-sized HP Indigo 12000 HD digital press doubles image resolution for sharper, smoother, finer print, enabling print service providers to surpass offset quality and open new digital possibilities in high-end photo, including for photo prints, photo books, holiday cards and calendars. HP also offers dedicated photo inks, such as vivid green and vivid pink, light black, light cyan and light magenta, for more professional and innovative photo products on HP Indigo presses.

HP Indigo 7900

The HP Indigo 7900 digital press is the SRA3+ format digital sheetfed press that keeps customers a step ahead with major innovations in print quality, intelligent automation and media versatility to reach the highest levels of productivity. It prints on speciality substrates, including canvas, synthetics, lenticular and metallized media. The press consists of a new super fine blanket for even and better photo quality, the new binary ink developers and Photo specialty software. On-press priming enables printing on virtually any paper for new production possibilities.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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