A successful Pamex 2020 for Monotech

Monotech generates decent leads and books deals at the show

TP Jain of Monotech Systems along side Scodix Ultra digital enhancement press at Pamex 2020. Photo IPP
TP Jain of Monotech Systems along side Scodix Ultra digital enhancement press at Pamex 2020. Photo IPP

At the recently concluded Pamex show, Monotech displayed its Scodix Ultra digital enhancement press, Memjet inkjet based JETSCI ColorAqua Hybrid for short-run label printing and some equipment from Canon at its stand. “The show was extremely good for us. In fact, our expectation was not high, keeping the current economic situation in mind. We got a good number of leads and people showed interest in investing in the right technology,” says TP Jain, managing director of Monotech Systems. The company sold two Xerox units at the event and received decent leads for Scodix and the short-run label press.

The distinct feature of this edition of Pamex was that people wanted to do something different. Digital print enhancement is becoming a prominent subject of discussion for various companies in the printing industry. People realize that it provides a good business opportunity now. We also feel that over a period of time, embossing and foiling will predominantly become digital. This transformation will give a new set of opportunities for people,” Jain adds.

For most of the commercial printers across the country, a huge opportunity for growth lies either in digital or in the packaging industry. Jain says that despite a slowdown in the economy, both digital printing and packaging are witnessing growth. He also feels that now is the right time for commercial printers to diversify and explore the digital and packaging segments in order to survive and grow.

Monotech achieved modest growth this year mainly because of the economic slowdown in the country. However, the company may register a better turnaround in Q4, which usually is the highest-grossing quarter. “Our participation at Pamex just before the last quarter would really help us to register good numbers,” says Jain.

Concluding the discussion, Jain says, “This edition of Pamex was much better. Our stand remained crowded on all days of the show. It was unlike the previous edition in terms of footfall. I must say Pamex 2020 was quite successful for us.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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