Autoprint attracts huge visitors to its stand at Pamex 2020

Commercial printing in crossroads

CN Ashok, managing director of Autoprint at Pamex 2020. Photo IPP
CN Ashok, managing director of Autoprint at Pamex 2020. Photo IPP

CN Ashok, managing director of Autoprint, was happy with the footfall his stand received at Pamex 2020. Autoprint is a 25-year-old company. In its first 15 to 20 years, the company was focussing on consolidating its operations mainly in the West in Gujarat and Maharashtra and some parts of Madhya Pradesh. The company has over the years installed close to 3,000 machines in the market. In the postpress section for packaging, the company has a substantial installed base of inspection machines in Maharashtra.

“Due to the disruptive IT or digital media revolution of Whatsapp and Facebook, commercial printing is facing a testing time. Commercial printers are now in crossroads. There are only two choices they have; one is to become efficient, add value, and then consolidate the business through digital offerings or diversify to packaging either into corrugation, monocartons or labels. One cannot be a conventional commercial printer anymore and expect the business to bloom. One has to either be a commercial printer more inclined to digital by offering value-added services or a commercial printer more inclined to packaging,” says Ashok.

Autoprint stand at Pamex 2020. Photo IPP
Autoprint stand at Pamex 2020. Photo IPP


The first three quarters of FY 19-20 haven’t been good for Autoprint, according to him. “We won’t be able to grow, but we will maintain the same position as last year. We also export mainly to the Southeast Asian region and are very strong in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. We didn’t get enough export demand as well this time around,” Ashok shares.

At Pamex 2020, Autoprint displayed its inspection machine Checkmate 25, a 22 x 32 inch drip off machine, a die-punching machine, and a single-color press. “We will be happy if we sustain last year’s numbers. In the upcoming financial year, we expect business to flow in from monocarton packaging, and the machines that we will lay extra emphasis on will be die punching, drip off and inspection. Product-wise, we expect more business from monocartons segment, and geography-wise we will target exports. We expect the market to bounce back in 2021,” Ashok concludes.


In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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