Tarsus Group announces Brand Print India 2020

Complete print supply chain under one roof


The organizer of the Brand Print and Labelexpo Global Series’ of international trade
shows, Tarsus Group, introduced the latest addition to its portfolio of events aimed at the branded print market – Brand Print India 2020.

Brand Print India 2020 will take place from 29 October to 1 November 2020 at India Expo Centre, Greater Noida, Delhi/NCR. The exhibition will be co-located with Labelexpo India 2020, connecting the complete print supply chain under one roof.

Brand Print is aimed at printers in the signage, promotional materials, and collateral for brands business. Bran Print India 2020 is intended to be a one-stop-shop for large format and digital printing needs of the Indian printers, focusing on fast-growing areas of the print industry. These include point of sale, point of display, fleet graphics, sampling packs, collation packs, corrugated luxury packaging, and promotional graphics. Exhibitors at the show will include leading manufacturers of large format printing machinery, software, and materials, who will educate printers about the best options for them to expand business.

Running simultaneously with Brand Print India 2020, Labelexpo India 2020 will bring manufacturers of label and package printing machinery right in front of printers and brand owners in India. The last edition of Labelexpo in 2018 is reported to be its largest event attracting almost 10,000 trade buyers of print machinery. The 2020 show will have a more open-plan layout at India Expo Centre, offering an enhanced visitor and exhibitor experience. The same applies to the Brand Print show floor at the venue.

Collectively, the two shows present an opportunity for printers to explore the synergies between different parts of the entire print industry in one place. Lisa Milburn, managing director Brand Print and Labelexpo Global Series, explained, “We are delighted to add India to our growing Brand Print portfolio as it is an incredibly important business platform for buyers to explore the endless possibilities of large format and digital print. India is an emerging market where a rapidly growing youth-led consumer demand, coupled with the rise of global brands choosing to invest in the region, is driving massive growth in the branded print market.”

She added, “The co-location of Brand Print India will be a fantastic asset to Labelexpo India as it allows us to strategically connect the entire print supply chain at a single location for the very first time in the region; from manufacturers showcasing machinery and technology, to general printers aiming to specialize, labeling and packaging specialists considering expansion, and brand owners looking to realize their vision. In doing so, we can leverage all levels of print decision-making influence, right from the factory door through to the shop floor.”

Milburn can be found at the forthcoming Labelexpo Asia 2019, taking place at Shanghai, New International Expo Center (SNIEC), from 3 to 6 December 2019. A combined Labelexpo and Brand Print Global Series press conference will take place from 10.30 a.m. to 11.30 a.m. on 3 December 2019.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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