Tarsus Group announces Brand Print India 2020

Complete print supply chain under one roof


The organizer of the Brand Print and Labelexpo Global Series’ of international trade
shows, Tarsus Group, introduced the latest addition to its portfolio of events aimed at the branded print market – Brand Print India 2020.

Brand Print India 2020 will take place from 29 October to 1 November 2020 at India Expo Centre, Greater Noida, Delhi/NCR. The exhibition will be co-located with Labelexpo India 2020, connecting the complete print supply chain under one roof.

Brand Print is aimed at printers in the signage, promotional materials, and collateral for brands business. Bran Print India 2020 is intended to be a one-stop-shop for large format and digital printing needs of the Indian printers, focusing on fast-growing areas of the print industry. These include point of sale, point of display, fleet graphics, sampling packs, collation packs, corrugated luxury packaging, and promotional graphics. Exhibitors at the show will include leading manufacturers of large format printing machinery, software, and materials, who will educate printers about the best options for them to expand business.

Running simultaneously with Brand Print India 2020, Labelexpo India 2020 will bring manufacturers of label and package printing machinery right in front of printers and brand owners in India. The last edition of Labelexpo in 2018 is reported to be its largest event attracting almost 10,000 trade buyers of print machinery. The 2020 show will have a more open-plan layout at India Expo Centre, offering an enhanced visitor and exhibitor experience. The same applies to the Brand Print show floor at the venue.

Collectively, the two shows present an opportunity for printers to explore the synergies between different parts of the entire print industry in one place. Lisa Milburn, managing director Brand Print and Labelexpo Global Series, explained, “We are delighted to add India to our growing Brand Print portfolio as it is an incredibly important business platform for buyers to explore the endless possibilities of large format and digital print. India is an emerging market where a rapidly growing youth-led consumer demand, coupled with the rise of global brands choosing to invest in the region, is driving massive growth in the branded print market.”

She added, “The co-location of Brand Print India will be a fantastic asset to Labelexpo India as it allows us to strategically connect the entire print supply chain at a single location for the very first time in the region; from manufacturers showcasing machinery and technology, to general printers aiming to specialize, labeling and packaging specialists considering expansion, and brand owners looking to realize their vision. In doing so, we can leverage all levels of print decision-making influence, right from the factory door through to the shop floor.”

Milburn can be found at the forthcoming Labelexpo Asia 2019, taking place at Shanghai, New International Expo Center (SNIEC), from 3 to 6 December 2019. A combined Labelexpo and Brand Print Global Series press conference will take place from 10.30 a.m. to 11.30 a.m. on 3 December 2019.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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