Arrow installs Efi Pro 32r+ printer at Kuldip Enterprise

The Efi Pro 32r+ roll-to-roll printer has value-added options

Arrow Digital
The Efi Pro 32r+ roll-to-roll printer at Kuldip Enterprise. Photo Arrow Digital

Arrow Digital has installed the Efi Pro 32r+ roll-to-roll printer at Kuldip Enterprise (Amazing Prints), a Delhi-based sign and display manufacturer that provides signage and fabrication solutions to brands and corporates. 

The directors of Kuldip Enterprise, Harbhajan Singh and Ekamjeet Singh, uncovered their planning for the future in digital signage with this new installation. 

“We have more than four decades of expertise in the signage industry, and our clientele is associated with us for a long time as we are providing them the comfort of perfection, on-time printing, quality, and reliability,” they said.

On their relationship with Arrow Digital, they said, “We have been working with Arrow Digital for many years and love the technology they bring to the table. Arrow has a complete solution for all print providers. Moreover, this is backed up by world-class service support, which never lets you face downtimes. We bought the Kongsberg Digital Finisher just a few months ago from them and were happy with the performance and capabilities of the finisher. It is helping us to address those bottlenecks faced during production.”

“When we planned to go for a roll-to-roll printer, Arrow was our first choice. We saw the Efi Pro 32r+ at Media Expo and were thrilled by its capabilities, especially the printer’s out-of-box applications. It was the real showstopper. The printer is a mixed bag of capabilities. Its advanced LED technology allows you to print on those sensitive materials, which becomes a nightmare for other technologies. The five-layer printing, the blockout or the backlit, and whatnot. These premium applications make you stand out from the crowd in this competitive world. The Efi whites and blacks are non-comparable with other technologies,” they narrated. 

Harbhajan Singh and Ekamjeet said they were surprised by the ink consumption when they printed a few files at the Arrow Demo Center. “At that moment, we said let us go with Efi Pro 32r+. The genuine all rounder roll to roll Printer.”

Prakash Chopra, VP of sales at Arrow Digital, said, “It has been great bonding for years. They understand the need for perfection and always stand ahead with technology. This new addition will help them manage the TAT and will help to add more prestigious clients to its kitty.”

Chopra said the 3.2-meter wide-format production-level LED printer is an economical and versatile solution for any digital printing business offering premium applications. “You also get Efi’s 7-picolitre ultradrop technology imaging for high-definition print quality with the lowest ink consumption. Its white ink technology allows you to expand creativity in printing both indoor and outdoor signs and displays. The printer is backed up with a 3M MCS warranty.”

The warranty provides guaranteed quality with outdoor durability, especially on the fleet, vehicle graphics, and many other applications. The printer is a perfect solution for printing billboards, building wraps, exhibition graphics, fleet graphics, window graphics, and many others.

Chopra mentioned the value-added option of Efi Pro 32r+. He said, “The printer has a series of value-added options, which are field upgradeable as and when needed. These options make the Efi Pro 32r+ stand way ahead of many other roll-to-roll printers in the market.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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