Arrow installs Efi Pro 32r+ printer at Kuldip Enterprise

The Efi Pro 32r+ roll-to-roll printer has value-added options

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Arrow Digital
The Efi Pro 32r+ roll-to-roll printer at Kuldip Enterprise. Photo Arrow Digital

Arrow Digital has installed the Efi Pro 32r+ roll-to-roll printer at Kuldip Enterprise (Amazing Prints), a Delhi-based sign and display manufacturer that provides signage and fabrication solutions to brands and corporates. 

The directors of Kuldip Enterprise, Harbhajan Singh and Ekamjeet Singh, uncovered their planning for the future in digital signage with this new installation. 

“We have more than four decades of expertise in the signage industry, and our clientele is associated with us for a long time as we are providing them the comfort of perfection, on-time printing, quality, and reliability,” they said.

On their relationship with Arrow Digital, they said, “We have been working with Arrow Digital for many years and love the technology they bring to the table. Arrow has a complete solution for all print providers. Moreover, this is backed up by world-class service support, which never lets you face downtimes. We bought the Kongsberg Digital Finisher just a few months ago from them and were happy with the performance and capabilities of the finisher. It is helping us to address those bottlenecks faced during production.”

“When we planned to go for a roll-to-roll printer, Arrow was our first choice. We saw the Efi Pro 32r+ at Media Expo and were thrilled by its capabilities, especially the printer’s out-of-box applications. It was the real showstopper. The printer is a mixed bag of capabilities. Its advanced LED technology allows you to print on those sensitive materials, which becomes a nightmare for other technologies. The five-layer printing, the blockout or the backlit, and whatnot. These premium applications make you stand out from the crowd in this competitive world. The Efi whites and blacks are non-comparable with other technologies,” they narrated. 

Harbhajan Singh and Ekamjeet said they were surprised by the ink consumption when they printed a few files at the Arrow Demo Center. “At that moment, we said let us go with Efi Pro 32r+. The genuine all rounder roll to roll Printer.”

Prakash Chopra, VP of sales at Arrow Digital, said, “It has been great bonding for years. They understand the need for perfection and always stand ahead with technology. This new addition will help them manage the TAT and will help to add more prestigious clients to its kitty.”

Chopra said the 3.2-meter wide-format production-level LED printer is an economical and versatile solution for any digital printing business offering premium applications. “You also get Efi’s 7-picolitre ultradrop technology imaging for high-definition print quality with the lowest ink consumption. Its white ink technology allows you to expand creativity in printing both indoor and outdoor signs and displays. The printer is backed up with a 3M MCS warranty.”

The warranty provides guaranteed quality with outdoor durability, especially on the fleet, vehicle graphics, and many other applications. The printer is a perfect solution for printing billboards, building wraps, exhibition graphics, fleet graphics, window graphics, and many others.

Chopra mentioned the value-added option of Efi Pro 32r+. He said, “The printer has a series of value-added options, which are field upgradeable as and when needed. These options make the Efi Pro 32r+ stand way ahead of many other roll-to-roll printers in the market.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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