Digital journalism for print and broadcast journalists

WAN-IFRA workshop, 20-21 January 2020, Delhi

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Digital has been changing the face of the media industry, which, for a long time, was dominated by print and broadcast. But even today, for many publishers, the majority share of their revenue comes from print. While that underscores the relevance of print, it is also a fact that the flashy and fast digital news has taken away the millennial reader’s attention from the print.

WAN-IFRA is conducting a workshop to help publishers understand how to attract the young reader’s attention to news sites. The workshop, titled ‘Digital Journalism for Print and Broadcast Journalist,’ will be held on 20-21 January 2020, in New Delhi.

The workshop trainer Corinne Podger is director and principal at The Digital Skills Agency. Podger will help participants with the best strategies and tips to improve their approach to content creation for the web and social media. Participants will also be introduced to new tools and tips to become experts in digital story-telling in the future.

In addition, the workshop will help one learn about digital journalism for print audience; writing for the web – best practice in 2020; multimedia content creation – opportunities and tools; re-versioning stories for online and social platforms (Facebook, Twitter, Instagram, Instagram Stories, YouTube, LinkedIn, WhatsApp and Tiktok); best practice in sourcing and verifying digital content from audience; tools for verifying hoaxes and disinformation; business model innovations for print outlets; writing for the web and social media platforms – best practice in 2020; re-versioning video stories for online and social platforms; re-versioning radio stories and podcasts for online and social platforms; and business model innovations for news media outlets.

The complete list of programs can be viewed here.

The workshop fee for any one day is Rs 15,000 (for members), and for both the days, it is Rs 25,000. For three or more participants from the same organization, the fee is Rs 20,000 for both the days.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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