Pamex International Outreach Program concludes In Bangladesh

Next stop Nepal and Sri Lanka

Pamex 2020
Pamex 2020

Team Pamex kicked off the International Outreach Program in Dhaka, Bangladesh, on 12 October 2019. The team held an introductory meet and press conference on the side-lines of Printech Bangladesh 2019, which saw significant participation by Indian manufacturers.

More than 75 exhibitors and visitors, along with media personnel, attended the meet. Islam, general secretary of the Printing Industries Association of Bangladesh, gave the welcome note. Kamal Chopra, chairman of Pamex, gave a presentation and spoke about what printers could expect at the Pamex exhibition, scheduled from 6 to 9 January 2020 at BEC, Mumbai.

The presentation was followed by a Q&A session. Commenting on the presence of a delegation of printers from Bangladesh at Pamex 2020, Islam promised that more than 40 printers would be visiting the show in Mumbai. Speaking about the WPCF conference in Dhaka, Chopra said that the printers of the region were very keen to attend the event. The need to look to the future in printing is growing across the world and especially in the Indian subcontinent. Hence, the topic ‘Future Printing: Brainstorming with World Leader’ resonated very well with the audience.

“We are pleased with the response we got in Dhaka. With the International Outreach Program, we planned to reach the printers directly. We have started on the right note. Next, we head to Nepal with a Print Odyssey planned across the country and also the one-day conference and exhibition. With more than 275 exhibitors already on board, Pamex 2020 is shaping quite well,” Chopra said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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