Digital textile market gets interesting

JN Arora at Gartex 2019 – Consumables and inkjet printers

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Aashish Arora, director – Marketing, JN Arora Group
Aashish Arora, director – Marketing, JN Arora Group

JN Arora Group is a leading consumables provider to the print, packaging, signage and digital textile industry. It also supplies digital inkjet printers for the signage and direct-to-textile segments. Consumables for offset, flexographic, security, screen graphics, screen textile, digital sublimation printing are distributed and sold by it as well as inkjet printers for textile, signage and the commercial printing industry.

At Media Expo, the company displayed the Mimaki CJV 150 – 75 inkjet printer, the Mimaki JV 300 – 160 dye-sublimation printer for textile and signage applications, and the Smartjet SJ 3202 sublimation inkjet printer with Epson 3200 printheads, manufactured in China. A direct-to-garment printer by Polyprint, an automatic carousel printing machine, and a heat transfer machine were also displayed.

Speaking about the machines on show, Aashish Arora, director – Marketing, JN Arora Group said, “We are showing two print and cut and heat transfer machines for vinyl from Mimaki. Both the machines come with a two-year printhead warranty. The printhead is the most expensive part of any inkjet machine; it is the heart of digital printing equipment. Apart from that, the Smartjet printer is quite robust in its functions and the DTG printer is one of its kind. It can print directly on stitched garments. It is primarily for T-shirts but can also print on denim and on garment sizes right from 12 x 18 inches to 24 x 37 inches.”

Interesting times for digital textiles

According to Arora, digital textile printing shows the potential for growth in the future. “We have products for both digital and conventional textile printing. It is interesting times for us; there is a demand for both – conventional and digital printing machines. Screen printing is not shrinking but digital provides an easier printing option for a garment manufacturer. We are bringing new products to the digital textile industry because it is going to grow in the future. It has crafted a niche of its own in the garment industry,” Arora concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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