Digital textile market gets interesting

JN Arora at Gartex 2019 – Consumables and inkjet printers

Aashish Arora, director – Marketing, JN Arora Group
Aashish Arora, director – Marketing, JN Arora Group

JN Arora Group is a leading consumables provider to the print, packaging, signage and digital textile industry. It also supplies digital inkjet printers for the signage and direct-to-textile segments. Consumables for offset, flexographic, security, screen graphics, screen textile, digital sublimation printing are distributed and sold by it as well as inkjet printers for textile, signage and the commercial printing industry.

At Media Expo, the company displayed the Mimaki CJV 150 – 75 inkjet printer, the Mimaki JV 300 – 160 dye-sublimation printer for textile and signage applications, and the Smartjet SJ 3202 sublimation inkjet printer with Epson 3200 printheads, manufactured in China. A direct-to-garment printer by Polyprint, an automatic carousel printing machine, and a heat transfer machine were also displayed.

Speaking about the machines on show, Aashish Arora, director – Marketing, JN Arora Group said, “We are showing two print and cut and heat transfer machines for vinyl from Mimaki. Both the machines come with a two-year printhead warranty. The printhead is the most expensive part of any inkjet machine; it is the heart of digital printing equipment. Apart from that, the Smartjet printer is quite robust in its functions and the DTG printer is one of its kind. It can print directly on stitched garments. It is primarily for T-shirts but can also print on denim and on garment sizes right from 12 x 18 inches to 24 x 37 inches.”

Interesting times for digital textiles

According to Arora, digital textile printing shows the potential for growth in the future. “We have products for both digital and conventional textile printing. It is interesting times for us; there is a demand for both – conventional and digital printing machines. Screen printing is not shrinking but digital provides an easier printing option for a garment manufacturer. We are bringing new products to the digital textile industry because it is going to grow in the future. It has crafted a niche of its own in the garment industry,” Arora concluded.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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