Orthodox business practices may fade from the printing industry

Impact of COVID-19 on the printing industry

15th Printpack India exhibition – 20 to 24 December 2021
Sangam Khanna, deputy managing director of Komori India, Yoshiharu Komori, chairman and chief executive officer of Komori Corporation and Hirofumi Hoshino, managing director of Komori India at the Komori stand at Printpack 2019

The lockdown to curb the spread of the deadly coronavirus that originated in China is pretty sure to have an impact on the printing industry in terms of value. Sangam Khanna deputy managing director of Komori India ventures to give a figure of losses to the offset printing industry in India that could be as high as US$ half a billion (approximately Rs. 3500 to Rs 3800 crore) on the basis of the lockdown continuing for another 4 to 6 weeks.

Currently, many printers operating in the lockdown conditions maintain not more than 25% of their daily workforce. The government has asked companies not to slash jobs and to continue to pay the employees regularly. “However, most of the print businesses in India are either small scale or from the MSME sector – which employ the majority of the workforce in India. A major part of this sector survives precariously. The industry was already affected by an economic slowdown, and the COVID19 situation will only add to the woes of all these printers,” adds Khanna. He also says that the organized sector and larger companies in the packaging and publication sectors may also find it difficult to sustain their businesses if the lockdown continues.

The coronavirus situation, together with the cancellation of drupa, may not have a direct impact on the print buyer. Still, it may have a significant effect on the press suppliers and the exhibitors. “There is cash-loss along with a disruption in the planned schedule pushing the print calendar by almost ten months. But, one must be thankful to the organizers for taking a call just in time. The postponement of drupa may also differ with the plans that printers may have made. However, those who cannot wait or have their plans and projects in place will go ahead despite the disruption,” says Khanna.

As the demand from the world slows down, suppliers are also facing the heat. As the numbers fall, the cost of production must increase as the economy of scale will not justify most manufacturing costs until the time COVID-19 situation no longer dilutes demand. “While it is difficult for one to predict the revival of the industry at this stage, it is imperative for printers not to undercut rates to survive in the market. However, the COVID-19 situation has offered a good opportunity for companies big and small to save and be better prepared for unforeseen emergencies in the future.

“The demand in the printing industry will now undergo a seachange, and business models will transform rapidly. Those who are willing to change and transform will do exceptionally well, and the ones who don’t may even have to close their shutters. This emergency will pave the way for various new verticals and block orthodox business trends abruptly, which may be painful to see,” Khanna concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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