Wan-IFRA will conduct an exclusive workshop for the leadership and editorial team in print and digital on 18-19 December in Mumbai.
The two-day workshop, led by former BBC journalist Corinne Podger, will help design and improve processes and workflows in the newsroom to support multi-platform reporting and digital-first multimedia production.
On the first day, the workshop will deal with topics such as building a culture of multiplatform convergence; challenges to convergence – newsroom culture; challenges to convergence – design and product thinking; challenges to convergence – newsroom leadership; case studies of best practice – India and international and strategies to build an integrated multi-platform newsroom mindset.
On the second day, the workshop will deal will topics such as strategies to support multimedia production; processes and workflow to support multiplatform publication; specific considerations – digital-first, social-first, multi-language newsrooms; getting the technology right: content management systems, apps, tools; managing for skills acquisition – hiring policies and staff learning support; strategies to remove newsroom silos – bridge roles, communication channels and design thinking and product thinking.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
