WAN-IFRA workshop on integrated multi-platform newsroom

Workshop in Mumbai on 18-19 December

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Lausanne, 11.mars 2005 La redaction.

Wan-IFRA will conduct an exclusive workshop for the leadership and editorial team in print and digital on 18-19 December in Mumbai.

The two-day workshop, led by former BBC journalist Corinne Podger, will help design and improve processes and workflows in the newsroom to support multi-platform reporting and digital-first multimedia production.

On the first day, the workshop will deal with topics such as building a culture of multiplatform convergence; challenges to convergence – newsroom culture; challenges to convergence – design and product thinking; challenges to convergence – newsroom leadership; case studies of best practice – India and international and strategies to build an integrated multi-platform newsroom mindset.

On the second day, the workshop will deal will topics such as strategies to support multimedia production; processes and workflow to support multiplatform publication; specific considerations – digital-first, social-first, multi-language newsrooms; getting the technology right: content management systems, apps, tools; managing for skills acquisition – hiring policies and staff learning support; strategies to remove newsroom silos – bridge roles, communication channels and design thinking and product thinking.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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