WAN-IFRA workshop on integrated multi-platform newsroom

Workshop in Mumbai on 18-19 December

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Lausanne, 11.mars 2005 La redaction.

Wan-IFRA will conduct an exclusive workshop for the leadership and editorial team in print and digital on 18-19 December in Mumbai.

The two-day workshop, led by former BBC journalist Corinne Podger, will help design and improve processes and workflows in the newsroom to support multi-platform reporting and digital-first multimedia production.

On the first day, the workshop will deal with topics such as building a culture of multiplatform convergence; challenges to convergence – newsroom culture; challenges to convergence – design and product thinking; challenges to convergence – newsroom leadership; case studies of best practice – India and international and strategies to build an integrated multi-platform newsroom mindset.

On the second day, the workshop will deal will topics such as strategies to support multimedia production; processes and workflow to support multiplatform publication; specific considerations – digital-first, social-first, multi-language newsrooms; getting the technology right: content management systems, apps, tools; managing for skills acquisition – hiring policies and staff learning support; strategies to remove newsroom silos – bridge roles, communication channels and design thinking and product thinking.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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