World’s largest 3D printer at Media Expo

Massivit 3D large format printer

The Arrow Digital team at Media Expo New Delhi 2019.

Arrow Digital, a distributor of materials and equipment for the digital printing and cutting markets, displayed the world’s largest 3D printer at Media Expo New Delhi 2019 for the first time in India. Massivit 1500 Exploration 3D printer provides large format 3D printing for the visual merchandising industry.

Ambika Yadav, brand manager (North), Arrow Digital, said, “We got the machine in April 2019 and the live demonstrations are attracting visitors to our stand. We intend to create branding for 3D printing in the market with this machine and for visual merchandising for props.”

The machine can print at the speed of 35 centimeters an hour; a 5 feet model can be made in approximately 5 hours. “Things like complicated frames cannot be printed on other 3D printers. This machine can be used for creating props, frames, and thermoform molds within a matter of hours,” Yadav said.

Speaking about the prospects of 3D printing in India, Ujjwala Uppadhyay, brand manager (West), Arrow Digital, said, “The 3D machines sold in India are very small. They use additive manufacturing (AM) techniques such as selective laser sintering (SLS) and Fused Deposition Modeling (FDM) to create models up to 2 feet. However, the Massivit printer is a large-format 3D printer that can create 1800 mm tall objects in one go. But 3D printing is still a new subject in the country. The visitors are still learning about the technology and are yet to accept it. But we are receiving positive inquiry at our stand.”

The company also displayed multilayer and textured print samples of EFI Vutek UV printer for signage applications. “EFI is already a known brand in the market. We have over 45 installations of the EFI UV printers in India. The printers are Green Guard certified,” Yadav explained.

Sharing Arrow’s experience at Media Expo, Yadav said, “We have been participating at Media Expo before Messe Frankfurt acquired Media Expo from MEX. The show is a good chance for us to meet our existing and prospective clients. Many of our customers visited our stand.”

According to Yadav, the industry is facing an economic slowdown. “Our products are high end; the smallest machine starts from Rs. 50 lakhs. Not many people are investing because they don’t have printing jobs. You will notice that the major prime locations in Delhi and Mumbai are empty; there are no major outdoor campaigns. We sold a few machines in Bangalore but the same can’t be said for the market in Northern India.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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