INMA South Asia Media Festival – 18-22 November, New Delhi

Decoding a world of disruptive changes and unprecedented competition

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The International News Media Association (INMA) South Asia Media Festival, from 18 to 22 November 2019 in New Delhi, invites you for a week of conference, seminar and study tour focusing on strategy and best practices in digital subscriptions. It is designed for chief executive officers, corporate executives, heads of marketing, brand, strategy, digital, finance and programming; audience builders, revenue drivers, members of editorial teams, strategists, thought leaders, catalysts of change and leadership teams from India, Bangladesh, Sri Lanka, Nepal, Pakistan, and others.

The key themes that will be discussed during the conference include what brands want, business models for print, optimal pricing matrix, print measurement metrics, changing paradigm for editors, mobile and video journalism, and technology in cost optimization. Newsroom transformation, digital platforms for growth, transforming advertising landscape, a war for talent, monetizing digital content, native advertising, decoding smart data, and consumerism today will be discussed as well.

At the conference, one can gain insights into what matters most now – how to win in a world of disruptive changes and unprecedented competition. Shailesh Prakash, chief information officer and vice president of Digital Product Development, The Washington Post, will address the audience on ‘News Media Today – The perfect storm or the perfect opportunity?’ Andy Brown, chief executive officer and chairman, Kantar Media, will talk about ‘What do brands want now’ and Earl J Wilkinson, executive director, and chief executive officer, INMA, will present the ‘News Media Outlook 2019 – What’s over the horizon for publishers in South Asia.’ The sessions will take place on 21 and 22 November 2019 at The Imperial, Delhi.

Seminars on the consumer ecosystem and advertising technology will take place on 20 November 2019 at the same hotel. The INMA South Asia Study Tour, taking place on 18 and 19 November 2019, is a two-day exploration of the Delhi, Noida and Gurgaon media market. The study tour will explore news brands, news media organizations and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

Conference + complimentary INMA membership

INMA is offering a complimentary two-month membership to INMA with conference registration to the INMA South Asia Media Festival 2019 in New Delhi.

At the South Asia Media conference, INMA will address issues unique to the region to reposition print alongside a fast-evolving digital subscription landscape amid profound market change and disruption.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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