INMA South Asia Media Festival – 18-22 November, New Delhi

Decoding a world of disruptive changes and unprecedented competition

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The International News Media Association (INMA) South Asia Media Festival, from 18 to 22 November 2019 in New Delhi, invites you for a week of conference, seminar and study tour focusing on strategy and best practices in digital subscriptions. It is designed for chief executive officers, corporate executives, heads of marketing, brand, strategy, digital, finance and programming; audience builders, revenue drivers, members of editorial teams, strategists, thought leaders, catalysts of change and leadership teams from India, Bangladesh, Sri Lanka, Nepal, Pakistan, and others.

The key themes that will be discussed during the conference include what brands want, business models for print, optimal pricing matrix, print measurement metrics, changing paradigm for editors, mobile and video journalism, and technology in cost optimization. Newsroom transformation, digital platforms for growth, transforming advertising landscape, a war for talent, monetizing digital content, native advertising, decoding smart data, and consumerism today will be discussed as well.

At the conference, one can gain insights into what matters most now – how to win in a world of disruptive changes and unprecedented competition. Shailesh Prakash, chief information officer and vice president of Digital Product Development, The Washington Post, will address the audience on ‘News Media Today – The perfect storm or the perfect opportunity?’ Andy Brown, chief executive officer and chairman, Kantar Media, will talk about ‘What do brands want now’ and Earl J Wilkinson, executive director, and chief executive officer, INMA, will present the ‘News Media Outlook 2019 – What’s over the horizon for publishers in South Asia.’ The sessions will take place on 21 and 22 November 2019 at The Imperial, Delhi.

Seminars on the consumer ecosystem and advertising technology will take place on 20 November 2019 at the same hotel. The INMA South Asia Study Tour, taking place on 18 and 19 November 2019, is a two-day exploration of the Delhi, Noida and Gurgaon media market. The study tour will explore news brands, news media organizations and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

Conference + complimentary INMA membership

INMA is offering a complimentary two-month membership to INMA with conference registration to the INMA South Asia Media Festival 2019 in New Delhi.

At the South Asia Media conference, INMA will address issues unique to the region to reposition print alongside a fast-evolving digital subscription landscape amid profound market change and disruption.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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