INMA South Asia Media Festival – 18-22 November, New Delhi

Decoding a world of disruptive changes and unprecedented competition

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INMA

The International News Media Association (INMA) South Asia Media Festival, from 18 to 22 November 2019 in New Delhi, invites you for a week of conference, seminar and study tour focusing on strategy and best practices in digital subscriptions. It is designed for chief executive officers, corporate executives, heads of marketing, brand, strategy, digital, finance and programming; audience builders, revenue drivers, members of editorial teams, strategists, thought leaders, catalysts of change and leadership teams from India, Bangladesh, Sri Lanka, Nepal, Pakistan, and others.

The key themes that will be discussed during the conference include what brands want, business models for print, optimal pricing matrix, print measurement metrics, changing paradigm for editors, mobile and video journalism, and technology in cost optimization. Newsroom transformation, digital platforms for growth, transforming advertising landscape, a war for talent, monetizing digital content, native advertising, decoding smart data, and consumerism today will be discussed as well.

At the conference, one can gain insights into what matters most now – how to win in a world of disruptive changes and unprecedented competition. Shailesh Prakash, chief information officer and vice president of Digital Product Development, The Washington Post, will address the audience on ‘News Media Today – The perfect storm or the perfect opportunity?’ Andy Brown, chief executive officer and chairman, Kantar Media, will talk about ‘What do brands want now’ and Earl J Wilkinson, executive director, and chief executive officer, INMA, will present the ‘News Media Outlook 2019 – What’s over the horizon for publishers in South Asia.’ The sessions will take place on 21 and 22 November 2019 at The Imperial, Delhi.

Seminars on the consumer ecosystem and advertising technology will take place on 20 November 2019 at the same hotel. The INMA South Asia Study Tour, taking place on 18 and 19 November 2019, is a two-day exploration of the Delhi, Noida and Gurgaon media market. The study tour will explore news brands, news media organizations and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

Conference + complimentary INMA membership

INMA is offering a complimentary two-month membership to INMA with conference registration to the INMA South Asia Media Festival 2019 in New Delhi.

At the South Asia Media conference, INMA will address issues unique to the region to reposition print alongside a fast-evolving digital subscription landscape amid profound market change and disruption.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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