Drivers of investment decisions, multi-channel revenue generation, best practice media innovation, international business and the convergence of entertainment, gaming and media are some of the topics tackled in the latest agenda for the FIPP World Media Congress 2019 taking place from 12 to 14 November 2019 in Las Vegas. The inclusion of gaming in the topic is relevant as people’s interest in gaming and Minecraft Servers is increasing, leading to advantages and disadvantages.Â
James Tye, chief executive officer at Dennis, will explain how private equity and ‘street smarts’ are driving international expansion. Axel Springer’s Caroline von der Groeben will reveal the rationale applied by the German media giant as it considers where to invest and why. Dow Jones’s blueprint for 2020 and beyond will be shared by the chief strategy officer, Tracy Corrigan.
Tackling multi-channel revenue generation, there will be a deep-dive into video content, communities and collaboration with Alvaro Paes de Barros, head of Studios at YouTube. Visitors will also get a chance to hear about the power of podcasts with Megaphone’s Andy Bowers and an opportunity to unpack the secrets of award-winning cover design with Time magazine’s D.W. Pine.
The agenda features many global examples of best-practice innovation. From Norway, Christoph Schmitz, interim chief technology officer at Aller Media will discuss how AI and personalization are driving revenue yield, editor in chief at La Nacion, Teresa Elizalde, will explain how her publication has innovated to overcome tough market conditions in Argentina, and Bonnie Kintzer, who led the turnaround at Trusted Media Brands, will describe how the long-standing US media house has transformed its brands and business strategy.
The convergence of entertainment, gaming and media is another key industry trend to be addressed at the FIPP World Media Congress. Jill Wilson, senior vice president of game development at Jam City and Matt Edelman, senior director of product at Verizon Media will join a panel discussion on the blurring of entertainment and gaming. eSports and Olympic psychologist, Mia Stellberg, will explain how the eSports sector has embraced change and what media professionals and organizations can learn from this rapidly changing market.
Insights into how to deliver international business remain ever important. In a panel discussion, Dow Jones’ Jonathan Wright and Immediate Media Co.’s Tim Hudson will reflect on trends and challenges. Ananda Vikatan’s B. Srinivasan will share thoughts on how to use language as a competitive media advantage. Barnes & Noble’s Krifka Steffey will discuss how to crack the US market.
With such a broad range of topics discussed and debated, attendees at the FIPP World Media Congress can be sure to learn vital takeaways that can be put into practice immediately after the event. Register before 25 September 2019 for discounted delegate rates.
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