Fifth KBA RotaJET for decor printing to Swiss Krono

Efficient digital printing for décor and interiors

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During a visit to the Würzburg demo center: (back row, l-r) Ingo Lehnhoff, managing director Swiss Krono Tex Germany; Christoph Müller, management board member Koenig & Bauer; (front row, l-r) Bernd Hillebrand, sales manager Koenig & Bauer Digital & Webfed; Hendrik Hecht, managing director Swiss Krono Tex Germany; Frank Oldorff, project manager Swiss Krono Tex; Sebastian Dicke, product development Swiss Krono Tex; Oliver Baar, digital business development & marketing for Koenig & Bauer Digital & Webfed
During a visit to the Würzburg demo center: (back row, l-r) Ingo Lehnhoff, managing director Swiss Krono Tex Germany; Christoph Müller, management board member Koenig & Bauer; (front row, l-r) Bernd Hillebrand, sales manager Koenig & Bauer Digital & Webfed; Hendrik Hecht, managing director Swiss Krono Tex Germany; Frank Oldorff, project manager Swiss Krono Tex; Sebastian Dicke, product development Swiss Krono Tex; Oliver Baar, digital business development & marketing for Koenig & Bauer Digital & Webfed

Swiss Krono is investing in a RotaJET 225 from Koenig & Bauer for its production facility in Heiligengrabe in the north of Germany. This is the fifth press to be sold to a customer active in the growth market of digital decor printing. Within this category, Swiss Krono is the second producer of wood-based materials to invest in Koenig & Bauer’s digital printing solution.

The new RotaJET 225 for Swiss Krono in Heiligengrabe
The new RotaJET 225 for Swiss Krono in Heiligengrabe

“With the two different machine classes (L and VL) and three web widths (138cm, 168cm and 225cm) of our RotaJET, we can offer our customers market- and region-specific solutions for the most varied decor applications. We are especially pleased that Swiss Krono has opted for a RotaJET 225,” says Koenig & Bauer board member Christoph Müller. The new digital web press will be entering production in Heiligengrabe in the summer of 2020. Ingo Lehnhoff, managing director of Swiss Krono Tex in Germany says, “The RotaJET 225 from Koenig & Bauer supports the highly efficient realization of shorter runs and we can now bring new decors and products to the market faster than ever before.”

The Swiss Krono Group is one of the world’s leading manufacturers of wood-based products for interiors, flooring and building materials. The group currently employs a staff of 5100 at its manufacturing sites in Switzerland, France, Germany, Poland, Hungary, Ukraine, Russia and the USA. In FY 2017-18 fiscal year, the company generated sales of CHF 2.0 billion. The group’s products are distributed to over 120 countries worldwide.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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