ABP Group in India opts for ppi Media publishing software

Content-X, DC-X, AdSelf and PlanPag for comprehensive solution

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The Kolkata-based ABP Group, which publishes the most popular Bengali daily Anandabazar Patrika, has opted to use the editorial system Content-X from ppi Media and Digital Collections, the self-service Classifieds AdSelf portal and planning and production solutions by ppi Media.

The ABP Group has become the latest major Indian media company to use the publishing solutions developed by ppi Media. The software created by ppi Media is now being used by ten of India’s largest newspaper publishers.

ABP publishes the English-language daily newspaper The Telegraph and Anandabazar Patrika, the popular Bengali daily newspaper with a circulation of 1.2 million copies. There are currently 25 local editions of Anandabazar Patrika. The fact that the Bengali script and language are supported by Content-X, AdSelf and the integrated alfa Stylo Editor reaffirmed the ABP Group’s decision to use the modern publishing solutions from ppi, which is based in northern Germany. The ABP Group first learned about the practical applications of these solutions by visiting many of ppi Media’s international customers, including the SÜDKURIER in Konstanz, Axel Springer in Berlin, and The Hindu and The Printers Mysore in India.

Purkayastha, CEO & managing director of ABP
DD Purkayastha, CEO & managing director of ABP

“We chose ppi Media because we were looking for future-oriented solutions,” explains DD Purkayastha, managing director and chief executive officer of the ABP Group. “Over the past 20 years, we’ve become the market-leading technology partner for Indian media companies. We’re delighted to work with ABP as another strategic partner in this growing market,” says Dr Hauke Berndt, managing director and chief executive officer of ppi Media.

Shaping the future with ppi Media

The multi-channel editorial system Content-X will allow the ABP Group to use its print and media channels equally effectively. The media-neutral content recorded in the digital asset management system DC-X, which is already in use at ABP, can now be exploited through various channels with a range of alternative stories. The modern and responsive self-service portal AdSelf lets agencies and users simply and conveniently book classified ads and manage them online. Billing and other transactions are handled by the back office in the company’s SAP system, which works perfectly with AdSelf thanks to its integrated interface.

In addition to the self-service AdSelf portal and the Content-X editorial system, which supports numerous Indian languages and was chosen by more media companies in 2018 than ever before, ppi Media’s planning suite PlanPag will also be introduced for daily newspapers at the ABP Group.

Please click here for our earlier story on ABP Group and ppi Media and click here to read the Deccan Herald and ppi Media story. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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