Janki Publication installs Epson SureColor SC-S40670

Growing commercial print and signage in Siliguri

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Dipak Gupta and Dhananjay Gupta with newly installed Epson SureColor SC-S40670
Dipak Gupta and Dhananjay Gupta with newly installed Epson SureColor SC-S40670

Siliguri-based Janki Publication was established in January 1997. Like many print businesses in India, it started with just a screen printing frame, a computer for designing, a couple of employees and a total investment of Rs. 1 lakh. After 22 years, the company has grown to two plants, one for commercial printing and the other for wide format signage. It now has staff strength of 35, with customers across the Northern Bengal and parts of Assam.

The owner of Janki Publication, Dhananjay Gupta along with his younger brother, Dipak Gupta, who heads the company’s wide format unit, have played a crucial role in the company’s growth. Recollecting his early days Dhananjay says, “Soon after completing college, I enrolled myself in a local newspaper company where I gained thorough knowledge of designing on a desktop computer for two years. Soon after, I was determined to open my own company.”

Printed signage on display at Sukna, Siliguri
Printed signage on display at Sukna, Siliguri

During its early days, Janki supplied screen printed stationery and then took up offset printing, subsequently adding wide format signage. The company has three Autoprint small offset presses and a cutting machine from an Amritsar-based manufacturer. For wide format signage, Janki bought a Caldron CJ 4000 inkjet printer that prints 5000 square feet per day. The company recently purchased an eco-solvent Epson SureColor SC-S40670 machine as it experienced a rise in local demand. Gupta explains, “We change our business style according to the demands by our customers. Our direct involvement with brand owners helps us understand their demands better.”

Janki is involved in designing and printing of various administrative paperwork, stickers and logbooks. Initially, the company supplied to the local market and with the rise in demand, it spread out to different corporate agencies across the neighboring states. It currently outsources 4-color offset print work jobs while the single or double color printing is done in-house.

Dhananjay says that the company is a significant print supplier to the pharmaceutical segment. It takes up advertising projects from these companies and prints various signage and display works, both outdoor and indoor. It also prints leaflets and other manuals in single and double color for its pharma customers such as Zydus Healthcare, IPCA Laboratories, Aristo Pharmaceutical, SUN Pharma, and Torrent Pharma.Janki also caters to other big names in the region, such as Indian Oil and Coca-Cola. Dhananjay says that his business has improved after the implementation of GST and made the entire process easier.

Talking about migrating to packaging, he shares, “If the demand for packaging is convincing enough, we would like to try our hands in that area too but for now we’ll stick to the design, commercial print and signage market only. We design leaflets, pouches, labels and other stationery products for smaller players in the market. On the other hand, well-established MNCs use their own in-house designs for all their print work.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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