Imperial adds Scodix S75 press from Monotech

Spot UV enhancements add value to digital print

The recently installed brand new Scodix S75 print enhancement press at Imperial Photobooks in Amritsar. Photo IPP
The recently installed Scodix S75 print enhancement press at Imperial Photobooks in Amritsar. Photo IPP

Imperial Photobooks in Amritsar is run by partners Sandeep and Amritpal Singh. Imperialhas units in Chandigarh, Ludhiana, Karnal, Jammu and Amritsar. The company, which started producing photobooks in 2001 in Chandigarh under the name of Capital Photobooks, made its first major digital press investment with a pair of HP Indigo 5500s in 2010. The Amritsar unit, called Imperial Photobooks, was set up in 2014. The Ludhiana plant operates under the name Pro Imaging.

At Amritsar, Imperial has a second-hand HP Indigo 5500 and for digital spot UV it uses a second-hand Scodix print enhancement machine. The company also owns a Konica Minolta c6805 digital press and a digital photo enlargement machine for photo producing 24-inch x any size of conventional photo prints.

Imperial buys Scodix S75 press from Monotech

For offering value-added services with special and enhanced effects on printed sheets, on book covers, brochures and album covers, the company uses spot UV. Spot UV decoration and enhancement increases the print cost by five times. “However, the demand for spot UV is gradually increasing. Compared to last year, we find the demand has increased by 20% already. Observing this trend, we decided to invest in a Scodix S75 digital press with spot UV from Monotech,” says Amritpal.

Sandeep Singh and Amritpal Singh, partners at Imperial Photobooks in Amritsar
Sandeep Singh and Amritpal Singh, partners at Imperial Photobooks in Amritsar

The Scodix S75 will help Imperial increase spot UV production output from 30 prints a day to 300 in an hour. The machine has already been installed and production on the new press will start by end of June 2019. The S75 digital enhancement press supports media size up to B2+ sizes as large as 20 x 28.8 inches. The UV-based inkjet printer offers resolutions up to 2540 x 360 dpi and can print on substrates as thick as 700 microns. It will give the company the value add differentiation from new entrants in the area.

Quality service for building goodwill in the market

Talking about his company’s brand and the quality it provides, Sandeep says, “The evaluation of a business should never be done by its turnover. The services one provides and the consistency one maintains in quality speak louder than the turnover figure. We have worked hard over the years in building trust among our customers. The kind of machines we’ve invested in for helping us to keep up with our customers’ demands speaks for itself.

“To set up a plant in today’s scenario is not child’s play. One has to evaluate the possibilities the market offers. Ultimately, it’s more than money that one invests in starting a business. For someone to set up a photobook production plant with all the latest technologies today will cost nearly Rs. 10 crores. We added three machines in the last five years. On a yearly basis, we are spending close to Rs 60 lakhs to improve our production capability.”

Flattening demand for photobooks

On a daily basis, Imperial is capable of producing 400 albums. “But as you know, the demand is not really that high. We have been trying hard to provide the best service and retain customers. However, despite our best efforts, we are currently able to utilize only 50% of our overall production capability. We produce close to 200 photo albums daily. Since this is a seasonal business, when the demand is high, we get orders for 500 photobooks each day but currently we’re utilizing only 50% of our capacity,” Amritpal explains.

The partners indicate that the competition has increased in the market with the addition of new presses and new entrants. The addition of three new photobook production businesses nearby has affected their market. “Though they are pretty much unorganized, there is an impact on our business. We used to be the only suppliers in this area. With the three new setups, we will also have to keep a close watch on the rates. We cannot increase our rates for the next one year if we want to retain certain customers. These are some of the factors that don’t let us grow our business and contribute to the decline in demand in the industry,” Sandeep concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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