Helsingin Sanomat wins top prize at INMA Global Media Awards

Winners unveiled across 20 categories

INMA Global Media Awards 2019

Helsingin Sanomat’s ‘The Land of Free Press,’ a multi-media campaign touting the impact of its journalism amid a rising tide of fake news and misinformation, won the INMA Global Media Awards ‘Best in Show,’ joining 35 companies taking home top prizes in growing brand, audience and revenue.

Produced by the International News Media Association (INMA), the Global Media Awards were presented on 17 May during the INMA World Congress of News Media at the Edison Ballroom in New York’s Times Square.

During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.

The 2019 Global Media Awards competition garnered 664 entries from 165 news media companies in 34 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

An international panel of 46 executives from 15 countries selected 194 finalists, and from those the first place recipients were announced at today’s Global Media Awards Dinner.

Five companies won multiple first-place awards. Jagran Prakashan from India and Schibsted across its diverse brands in Norway and Sweden took home three top prizes, while three others garnered two first places: Amedia from Norway, MittMedia from Sweden, and News Corp Australia.

“This year’s Global Media Awards first place recipients leaned heavily into the science of marketing with emphasis on data, metrics, and return on investment,” said Earl J Wilkinson, executive director and chief executive officer of INMA. “Yet the brand campaigns stood above everything. Judges said the competition was intensively competitive, and the final decisions difficult. All winners and finalists should know that their efforts stand as the world’s best from the past year.”

About the global ‘Best in Show’

The global ‘Best in Show’ campaign, ‘The Land of Free Press,’ was produced by Sanoma Media’s Helsingin Sanomat around the 2018 summit between U.S. President Donald Trump and Russian President Vladimir Putin. With both presidents expressing a hostility to media, Helsingin Sanomat rented 300+ billboards along three possible presidential routes and projected messages in English and Russian like, “Mr. President, welcome to the land of the free press.”

While it was aimed at two world leaders, the campaign sparked an international conversation about the role of the free press, generating more than 2,500 articles in 47 countries and more than one million social interactions. Helsingin Sanomat estimates that more than 1.2 billion were reached. Google Trends data suggests a massive spike in interest about the free press. Hundreds of news organisations around the world joined an effort to support a free press.

INMA judges called the campaign a “gutsy concept that could have ended up being a generic press campaign, but the brand went big and got all the reward locally and internationally.”

Sanoma Media is a leading news media company based in Finland with operations in various European countries.

Regional winners


Judges selected from finalists the best in six world regions.

  • Best in Africa: Independent Media for “Regional & National High School Quiz”
  • Best in Asia/Pacific, Regional/Local Brands: Singapore Press Holdings for “The Straits Times Asia Report Magazine”
  • Best in Asia/Pacific, Global/National Brands: New Zealand Herald for “#NotForSale”
  • Best in Europe, Regional/Local Brands: Amedia for “Amedia Norway Sports”
  • Best in Europe, Global/National Brands: Helsingin Sanomat for “The Land of Free Press”
  • Best in Latin America, Regional/Local Brands: El Comercio in Perú for “#NoTePases”
  • Best in Latin America, Global/National Brands: Grupo Clarín for “Digital Ecosystem Via País + Cimeco”
  • Best in North America, Regional/Local Brands: Alabama Media Group for “Chasing Corruption”
  • Best in North America, Global/National Brands: The New York Times for “Feeling It: How NYT Targets Emotional Context”
  • Best in South Asia, Regional/Local Brands: Bennett Coleman & Company Ltd. (Times Group) for “The Times of India Flirt With Your City”
  • Best in South Asia, Global/National Brands: Jagran Prakashan for “We, the Daughters of India”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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