EFI launches newest version of the Optitex 2D/3D CAD platform

To debut at Texprocess 2019 in Frankfurt

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The newest version of the EFI Optitex 2D/3D CAD platform, creating a more powerful end-to-end digital solution

Electronics For Imaging (EFI) has released the newest version of the EFI Optitex 2D/3D CAD platform, creating a more powerful end-to-end digital solution. The new software version delivers key enhancements to Optitex’s industry-leading end-to-end solution capabilities for fashion, apparel and textile, including a new Print & Cut solution that enables printing of all garment patterns on a single roll.

The new software version release is making its worldwide debut at Texprocess 2019, in Frankfurt, Germany, 14-17 May, in Hall 4, Stand B41.

“In order to respond to the fast pace of fashion and changing buying behaviors today, implementing end-to-end digital workflows is no longer a nice-to-have; it is survival. With this new Optitex release, full design-to-production preparation can be automated, enabling customers to focus on creativity, to quicken execution, and allow for the customization required in today’s demanding market,” said Amir Lehr, general manager, EFI Optitex.

EFI Optitex technology addresses retailers’ and brands’ urgent need to bring new products to market faster than ever before. It offers features such as advanced automation tools, including true-to-life fabric simulation, cross-size simulation and multi-colorway-multi-angle rendering; new power tools to simplify complex stitching; improved grading; ease of design for bags and pockets; an expanded library of 150 commonly used fabrics; an all-in-one avatar solution; and an improved user interface.

The new Optitex version’s Print & Cut solution for complete garment printing on a single roll enables significant savings in fabric roll inventory, with typically 15%-40% greater efficiency compared to traditional methods.

Fashion and apparel manufacturers also benefit from an improved nesting algorithm that increases fabric utilization by up to 4%.

The new release also enables custom views of designs for consistent and adaptable 3D sample displays for product catalogs and design review meetings, minimizing the need for physical samples and costly photo shoots across the design and production workflow.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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