Sahitya Akademy takes the online route

Sahitya Akademi partners with Amazon for online sales


India’s premier literary institution, Sahitya Akademi has registered itself with online retail giant Amazon for sale of its publications. It is for the first time that India’s National Academy of Letters has adopted the digital platform to sell its books to the Indian readers.

Since its inception in 1954, Sahitya Akademi has endeavored to promote good taste and healthy reading habits among Indian readers. It strives to keep alive the intimate dialog among the various linguistic and literary zones and groups through seminars, lectures, symposia, discussions, readings and performances, to increase the pace of mutual translations through workshops and individual assignments and to develop a serious literary culture through the publications of journals, monographs, individual creative works, etc.

It has so far published over 6,000 books, the present pace of publication being one book every 19 hours. Every year, Sahitya Akademi holds at least 50 seminars at the regional, national and international levels along with workshops and literary gatherings, under various heads like Meet the Author, Samvad, Kavisandhi, Kathasandhi, Loka: The Many Voices, People and Books, Through My Window, Mulakat, Asmita, Antaral, Avishkar, Nari Chetna, Yuva Sahiti, Bal Sahiti, Purvottari and Literary Forum meetings.

Talking about the new initiative, Dr. K Sreenivasa Rao, secretary, Sahitya Akademi said that the Akademi’s main objective is to promote literature and one has to change with the times for betterment. He said that Sahitya Akademi has initially put ten English titles up for sale at the Amazon portal since 20 January 2019. According to him, Sahitya Akademi will sell the best collection of physical books of Indian literature in different languages via online portals and also launch sale of electronic books. The Akademi also has plans to sell printed books simultaneously through its website and Amazon portal for a wider reach.

Since Sahitya Akademi is a government organization for promotion of literature, profitability is not the main criterion for it to promote its products.

Among the titles to be available initially are popular books such as Parva: A Tale of War, Peace, Love, Death, God and Man by SL Bhyrappa, Bharata: The Natya Sastra by Kapila Vatsayan, Myths, Legends and Literary Antiquities by Manoj Das, History of Indian English Literature by MK Naik, A Most Truthful Picture and Other Stories by Ashokamitran, Tales of Tomorrow by Rana Nayar, and Indian Short Stories – 1990-2000 by EV Ramakrishnan.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here