OnPrintShop launches web-to-print solution for India

Naresh Boradia on simplifying life for smaller printers

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Naresh Boradia, vice president- BD (Left), and Naresh Devra, product manager at OnPrintshop (Right), standing together at their Stand in PrintPack 2022. Photo: IPP
Naresh Boradia, vice president- BD (Left), and Naresh Devra, product manager at OnPrintshop (Right), standing together at their Stand in PrintPack 2022. Photo: IPP

Ahmedabad-based OnPrintShop is a software developer that has created a web-to-print solution and order management system. Radixweb is a US-based full-stack software development company active in India and its OnPrintShop web-to-print solution emerged in 2008. It is designed specifically for the print industry and allows printers to streamline their order processing and addresses the many challenges printing companies face in managing small orders.

The OnPrintShop web-to-print solution is used to create and collect multiple orders together and then push them into printing so that it becomes viable print order. It provides a customer-facing front-end to place orders easily, enact design, and also get print and production cost estimates. 

Naresh Boradia, vice-president of business development at OnPrintShop, explains the challenges that the print industry faces, such as the rise in the price of raw materials and human resources. In addition, the order quantities have been declining, and there is a need to improve or enhance the customer experience.

Like Amazon, Flipkart, Swiggy, and other platforms, OnPrintShop customers have access to track their orders. And, today, apart from reduced order quantities, print customers want delivery on time. The software solves these challenges by dealing with every order on both sides of the workflow – at the customer-facing front-end and the backend, where the production workflow and execution are reflected.

Boradia says, “We have launched a special Print Order Management System for Indian printers right now. This is a more affordable and easier version of the web-to-print technology because Indian printers are still adapting to technology. So the print order management solution we have launched is specifically for the backend process. We only focus on the printing industry for its order management and sales processes. Our idea is to simplify customers’ lives and give them a better experience. Our printers are very happy with the OnPrintShop software, and they confirm that 90% of the order processing is faster and leads to a 25% increase in sales. The biggest challenge we face right now is educating the customers and the Indian print industry.”

“The reasons that our solution is different from others are that we have made this solution specifically for the Indian print industry – easier for them to implement. Even without adding products, they can start using the solution. Our consulting and support team is very strong, and our price is reasonable. So, these are the factors that have helped us in growing.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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