OnPrintShop launches web-to-print solution for India

Naresh Boradia on simplifying life for smaller printers

Naresh Boradia, vice president- BD (Left), and Naresh Devra, product manager at OnPrintshop (Right), standing together at their Stand in PrintPack 2022. Photo: IPP
Naresh Boradia, vice president- BD (Left), and Naresh Devra, product manager at OnPrintshop (Right), standing together at their Stand in PrintPack 2022. Photo: IPP

Ahmedabad-based OnPrintShop is a software developer that has created a web-to-print solution and order management system. Radixweb is a US-based full-stack software development company active in India and its OnPrintShop web-to-print solution emerged in 2008. It is designed specifically for the print industry and allows printers to streamline their order processing and addresses the many challenges printing companies face in managing small orders.

The OnPrintShop web-to-print solution is used to create and collect multiple orders together and then push them into printing so that it becomes viable print order. It provides a customer-facing front-end to place orders easily, enact design, and also get print and production cost estimates. 

Naresh Boradia, vice-president of business development at OnPrintShop, explains the challenges that the print industry faces, such as the rise in the price of raw materials and human resources. In addition, the order quantities have been declining, and there is a need to improve or enhance the customer experience.

Like Amazon, Flipkart, Swiggy, and other platforms, OnPrintShop customers have access to track their orders. And, today, apart from reduced order quantities, print customers want delivery on time. The software solves these challenges by dealing with every order on both sides of the workflow – at the customer-facing front-end and the backend, where the production workflow and execution are reflected.

Boradia says, “We have launched a special Print Order Management System for Indian printers right now. This is a more affordable and easier version of the web-to-print technology because Indian printers are still adapting to technology. So the print order management solution we have launched is specifically for the backend process. We only focus on the printing industry for its order management and sales processes. Our idea is to simplify customers’ lives and give them a better experience. Our printers are very happy with the OnPrintShop software, and they confirm that 90% of the order processing is faster and leads to a 25% increase in sales. The biggest challenge we face right now is educating the customers and the Indian print industry.”

“The reasons that our solution is different from others are that we have made this solution specifically for the Indian print industry – easier for them to implement. Even without adding products, they can start using the solution. Our consulting and support team is very strong, and our price is reasonable. So, these are the factors that have helped us in growing.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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