DuPont to present newest innovations during SignExpo 2019 in Las Vegas

Films for signage and banners

142
DuPont Tedlar film for indoor and outdoor signage

DuPont Advanced Printing and DuPont Advanced Materials will together present their newest innovations during SignExpo 2019, which takes place between 24 and 27 April in Las Vegas, Nevada.

Visitors will learn more about a new clear DuPont Tedlar film for indoor and outdoor signage applications, and digital textile inks for roll-to-roll (RTR) applications including banners and signage made from DuPont Artistri inks.

At the show, DuPont Advanced Materials will showcase its new formulation of clear DuPont Tedlar.

“This new film is designed for indoor/outdoor signage durability with extreme UV protection and cleanability to remove common graffiti, stickers and other debris. Even the harshest chemical cleaners won’t damage the film,” said Chris Marino, global marketing leader for DuPont Advanced Materials.

DuPont Advanced Printing will showcase Artistri Xite digital inks, which are printed onto surfaces including nylon, polyester and vinyl, making them a preferred choice for printing signs, banners and flags. These inks deliver color saturation as well as UV and water resistance for outdoor applications.

“From dye sub, direct disperse and pigment, to acid and reactive inks, DuPont Artistri digital inks provide rich, bright colors across many substrates within the sign industry. Because DuPont proprietary dispersions, polymers and ink formulations span a range of viscosities, they allow Artistri inks to work with almost any wide-format digital printer,” said Jeff Hansen, regional marketing manager, Americas – DuPont Advanced Printing.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here