Roland DGA Corporation has released the VersaSTUDIO BT-12 – an affordable direct-to-garment desktop printer ideal for printing directly on cotton-based products.
The new VersaSTUDIO BT-12 can make printing directly on cotton apparel and accessories easy, efficient and cost effective. With the BT-12, users can print full-color graphics, including photos, logos and text, directly on T-shirts, tote-bags, interior décor items, etc. Its small footprint and attractive pricing allow individuals and businesses to personalize products with a low initial investment and in locations where space may be limited, such as retail shops, kiosks, gift shops, tourist destinations and special event venues.
The footprint of the BT-12, which measures 15.7 inch (W) x 29.9 inch (D), includes a finishing unit stacked with the printer unit. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer and finishing unit combination.
The integrated user-friendly Roland Design Software makes the new BT-12 incredibly easy to use, even for novices. The intuitive software and hardware interface allows anyone to create unique personalized apparel and accessories with minimal training.
“Roland has been a key player in the production of graphics for custom apparel and fabric goods for many years,” said Lily Hunter, Roland DGA product manager, Textiles and Consumable Supplies. “The addition of the BT-12 to our product line satisfies growing demand for a compact, value-packed direct-to-garment printer that offers outstanding performance alongside the benefits of Roland’s renowned customer service and support.”
Capable of producing a product from start to finish in as little as five minutes, the BT-12 is the perfect tool for enhancing cotton-based products with graphics directly, and with very little effort. “The ease of use, high quality results and low cost of the BT-12 make it unbeatable for on-demand apparel and accessory personalization in a wide-variety of settings,” added Hunter. “It is designed to suit the needs – and the budgets – of those seeking to enter this lucrative, rapidly growing market quickly, easily and affordably.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.