Mumbai-based Ace showcases corrugated displays at In-Store Asia

Corrugated displays gaining popularity

Hemant Shah of Ace Retail Display and Packaging at In-Store Asia stand.

Mumbai-based Ace Retail Display and Packaging has been providing innovative POP displays and store branding solutions to both corporate and retail customers for more than a decade. The company has its administrative office in the Mumbai suburb of Jogeshwari and its manufacturing unit in Vasai. Ace has expertise in working with corrugated board as well as plastics; however, close to 85% of its solutions are corrugated board based.

At the recently concluded In-Store Asia 2019 expo, which was held in Mumbai’s Goregaon Exhibition Centre, Ace showed a variety of solutions that it offers such as corrugated floor standing display units, metal floor standing display units, double side corrugated floor standing display units, spectacular corrugated floor standing display units and counter-top units such as shelf trays and hang-sells.

“One of the main messages that we tried to convey at the show was that corrugated displays can be as aesthetic and impressive as wood or metal based,” says Hemant Shah of Ace Retail Display and Packaging.

According to Shah, demand for corrugated display is growing steadily thanks to brand owners gradually shifting toward more sustainable materials like paper.

“Although wood and metal continue to retain their demand, when it comes to displays, corrugated board is also gaining a lot of acceptability. Not only is it recyclable but it can also be transported easily and cost effectively, unlike wood and metal,” he adds.

Demand for corrugated displays is also rising because it offers greater flexibility for brand owners who want to change designs frequently.

“Brand owners these days want to change their branding and marketing strategy at close intervals. So, they must change the displays as well. In such a scenario, corrugated board displays come in handy as they offer the required flexibility,” Shah argues.

Talking about the company’s plans for the year, he says that the most important investment is going to be in a digital printer that can print directly on corrugated board. Ace currently has digital, offset and screen-printing capabilities.

“At present we are printing on paper then sticking the paper on the corrugated board. Now, we are looking to add a digital printer that can print directly on board. This will be done this year,” Shah shares.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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  1. Hi,I am interested in corrugated display units as well as packaging cum display for smaller products for export. Competitive prices for long term business is solicited. Innovative products would be desired.
    Narendra Shenoy


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