Mumbai-based Ace showcases corrugated displays at In-Store Asia

Corrugated displays gaining popularity

Hemant Shah of Ace Retail Display and Packaging at In-Store Asia stand.

Mumbai-based Ace Retail Display and Packaging has been providing innovative POP displays and store branding solutions to both corporate and retail customers for more than a decade. The company has its administrative office in the Mumbai suburb of Jogeshwari and its manufacturing unit in Vasai. Ace has expertise in working with corrugated board as well as plastics; however, close to 85% of its solutions are corrugated board based.

At the recently concluded In-Store Asia 2019 expo, which was held in Mumbai’s Goregaon Exhibition Centre, Ace showed a variety of solutions that it offers such as corrugated floor standing display units, metal floor standing display units, double side corrugated floor standing display units, spectacular corrugated floor standing display units and counter-top units such as shelf trays and hang-sells.

“One of the main messages that we tried to convey at the show was that corrugated displays can be as aesthetic and impressive as wood or metal based,” says Hemant Shah of Ace Retail Display and Packaging.

According to Shah, demand for corrugated display is growing steadily thanks to brand owners gradually shifting toward more sustainable materials like paper.

“Although wood and metal continue to retain their demand, when it comes to displays, corrugated board is also gaining a lot of acceptability. Not only is it recyclable but it can also be transported easily and cost effectively, unlike wood and metal,” he adds.

Demand for corrugated displays is also rising because it offers greater flexibility for brand owners who want to change designs frequently.

“Brand owners these days want to change their branding and marketing strategy at close intervals. So, they must change the displays as well. In such a scenario, corrugated board displays come in handy as they offer the required flexibility,” Shah argues.

Talking about the company’s plans for the year, he says that the most important investment is going to be in a digital printer that can print directly on corrugated board. Ace currently has digital, offset and screen-printing capabilities.

“At present we are printing on paper then sticking the paper on the corrugated board. Now, we are looking to add a digital printer that can print directly on board. This will be done this year,” Shah shares.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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  1. Hi,I am interested in corrugated display units as well as packaging cum display for smaller products for export. Competitive prices for long term business is solicited. Innovative products would be desired.
    Narendra Shenoy


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