Mumbai-based Technicon develops new solution for mailroom

Mailroom as revenue generator

454
technicon
Rajiv Gandotra, founder of Technicon India at Printpack

Mumbai-based Technicon has been serving the newspaper industry by providing automation solutions such as inserters, overhead newspaper conveyors, counter stackers, under wrappers, plastic bundle wrappers, online sheet under layers, van loading telescopic loaders, flow turns and log stackers. It has recently developed an innovative solution for the mailroom and has applied for a patent for the same.

This machine, called the Harrier, will for the first time automate the process of sticking shampoo and similar types of pouches on newspapers, which is at present being done by hand and is a highly labour-intensive and time-consuming exercise. Not only pouches, the machine is capable of sticking add-on advertising material such as die-cut pictures of products, cards, booklets and flat merchandise of any material, among others.

Technicon showcased this machine at the recently concluded Printpack 2019, where it got a very encouraging response from the visitors.

“This solution opens up a huge revenue-generating potential for newspapers on everyday basis,” said Rajiv Gandotra, founder of Technicon India at Printpack. The advertisements can be given a 3 mm cardboard backing to give them a 3D effect and real life feel and can be printed externally at any sheet-fed printer, he added.

At Printpack, Technicon demonstrated the machine with a hot stamp foiling unit. According to Gandotra, hot foil stamping feature can help brands offer something unique in their advertisements.

“With hot foil stamping in advertisements, brands can create advertisements that immediately stand out, register very well with newspaper readers and have high recall value. This can be another big revenue generator for newspapers,” he argued.

Gandotra disclosed that the first installation of the machine will be done at Times of India’s Kandivali plant. This machine will not have the hot foil stamping unit, though.

Along with the Harrier, Technicon also showcased a three-fourth wrapper and a stacker meant for book printers.

Talking about the response at Printpack, he said that visitors from the newspaper industry visited the stand as well as a lot of commercial printers who were interested in the hot foil stamping unit.

“Our hot foiling unit led to a lot of traffic during Printpack. At the moment this is for the newspapers, but we will surely be working to develop a hot foil stamping unit meant for commercial printing applications,” he concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here