New H.B. Fuller adhesives at Printpack India – Hall 9 Stand F7

Innovative hot melt adhesives for bookbinding

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H.B. Fuller

At the Printpack India 2019 show in Greater Noida, H.B. Fuller is introducing to the Indian market two innovative hot melt adhesives that will help to reimagine and reinvent the future of the graphic arts industry in India. Visitors to the show need to go to the H.B. Fuller booth at Printpack India 2019 to discover the novel solutions being shown for bookbinding challenges.

The Indian book industry is expected to be worth Rs 739 billion (Rs 73,900 crore) by 2020, largely attributable to improved literacy rates and an increase in the number of educational institutions, driven by government initiatives to implement the Right to Education act. The resulting increase in volume demand has encouraged printers and publishers to invest in perfect binding solutions, leading to shorter turnaround times. Aiding this effort of reinventing the face of bookbinding in India, H.B. Fuller is excited to introduce two innovative hot melt adhesives.

‘Swift therm 8048’ is an EVA-based hot melt developed and manufactured in India, ensuring it answers the unique challenges posed by the Indian climate. It provides excellent heat- and cold- resistant properties, high adhesive strength in both softcover and hardcover publications, proven performance on all machine speeds, and compatibility with a wide range of application methods, which make this product a versatile and effective adhesive for the Indian market.

‘Swift therm Advantage 8000’ is the next generation metallocene hot melt spine adhesive for softcover books and magazines. Designed by H.B. Fuller scientists in Blois, France, this innovative adhesive closes the performance gap between traditional EVA hot melts and PUR hot melt technologies. It offers odour-free application with excellent adhesion on high-quality paper stock. Having very low density, this adhesive can be used effectively in relatively low quantities. Binderies using traditional EVA hot melt adhesives can upgrade their binding performance without the need to invest in additional equipment, making it an economic solution for all perfect binding units. This product also provides the heat- and cold-resistance properties necessary in the Indian climate.

Connect with H.B. Fuller’s technical experts and business leaders at PRINTPACK INDIA 2019, at Stand F7, Hall 9, and discover innovative technologies that will bring you a step ahead of the competition.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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