New H.B. Fuller adhesives at Printpack India – Hall 9 Stand F7

Innovative hot melt adhesives for bookbinding

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H.B. Fuller

At the Printpack India 2019 show in Greater Noida, H.B. Fuller is introducing to the Indian market two innovative hot melt adhesives that will help to reimagine and reinvent the future of the graphic arts industry in India. Visitors to the show need to go to the H.B. Fuller booth at Printpack India 2019 to discover the novel solutions being shown for bookbinding challenges.

The Indian book industry is expected to be worth Rs 739 billion (Rs 73,900 crore) by 2020, largely attributable to improved literacy rates and an increase in the number of educational institutions, driven by government initiatives to implement the Right to Education act. The resulting increase in volume demand has encouraged printers and publishers to invest in perfect binding solutions, leading to shorter turnaround times. Aiding this effort of reinventing the face of bookbinding in India, H.B. Fuller is excited to introduce two innovative hot melt adhesives.

‘Swift therm 8048’ is an EVA-based hot melt developed and manufactured in India, ensuring it answers the unique challenges posed by the Indian climate. It provides excellent heat- and cold- resistant properties, high adhesive strength in both softcover and hardcover publications, proven performance on all machine speeds, and compatibility with a wide range of application methods, which make this product a versatile and effective adhesive for the Indian market.

‘Swift therm Advantage 8000’ is the next generation metallocene hot melt spine adhesive for softcover books and magazines. Designed by H.B. Fuller scientists in Blois, France, this innovative adhesive closes the performance gap between traditional EVA hot melts and PUR hot melt technologies. It offers odour-free application with excellent adhesion on high-quality paper stock. Having very low density, this adhesive can be used effectively in relatively low quantities. Binderies using traditional EVA hot melt adhesives can upgrade their binding performance without the need to invest in additional equipment, making it an economic solution for all perfect binding units. This product also provides the heat- and cold-resistance properties necessary in the Indian climate.

Connect with H.B. Fuller’s technical experts and business leaders at PRINTPACK INDIA 2019, at Stand F7, Hall 9, and discover innovative technologies that will bring you a step ahead of the competition.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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