Latest updates on Printpack 2019

IPAMA concentrates on business visitor promotion

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printpack

The Indian Printing Packaging & Allied Machinery Manufacturers’ Association (IPAMA) is organising the 14th edition of PrintPack India, one of the largest international exhibitions on graphic arts industry, at India Expo Centre, Greater Noida between 1-6 February 2019. In comparison to PPI 2017, the duration of the incoming exhibition has been increased by one day. This has been done keeping in view the interests of the Exhibitors and the Business Visitors. IPAMA is expecting around one lakh Business Visitors during the exhibition. Invitations have also been sent to foreign institutions and associations for sponsoring business visitors. IPAMA will also provide complimentary services to such special invitees within its ambit. It has been seen in the past that in each succeeding edition, the business figures have been in the ascending form.

As on date, allotment letters for space bookings, have already been issued to 432 exhibitors, including associations/organisations with whom IPAMA has signed barter agreements. The entire exhibition area which was earmarked for display has already been sold out to the exhibitors which works out to 23,080 square meters. Line O Matic has booked more than 500 square meters’ space and is occupying the first position as far as space booking is concerned. It will be a unique event which will offer a place to capture qualified clients or face to face leads. The exhibition will offer high quality machinery and related products.

The exhibit profile of PrintPack India 2019 covers, pre-press, press, post-press, digital and signage, screen and textile printing, label printing, corrugation, converting, packaging, service and software, consumables and spares and many more sub-sectors of the graphic arts industry.

For the first time, IPAMA has changed the display system. Hall number 1 has been exclusively reserved for participants from label industry. Similarly, Hall number 3 has been earmarked for Corrugation.

As the exhibition space has already been sold out, IPAMA is now concentrating on business visitor promotion which is the back-bone of the event. It is organising ‘Road Shows’ in different major cities with the active support and assistance of the local associations/organisations led by office bearers. Apart from holding the ‘Road Shows’, the exhibition is also being promoted through various other modes like print and electronic media, hoardings, e-mail blasts etc. From the beginning of 2018 till date, IPAMA had participated in more than 100 Indian and foreign events for promotion of the exhibition.

IPAMA management has negotiated best rates with the service providers and have also signed agreements with them well in advance. The exhibitors and visitors will be provided complimentary AC bus service facility from Botanical Garden metro station to the exhibition ground, if the Greater Noida Metro Rail is not ready by 15 January 2019.

The association has uploaded the exhibition manual on its website (www.ipama.org) which contains all the relevant details, including service providers, online registration for visitors, travel arrangements to booking of hotel accommodation, rail and air tickets, construction of stands/stalls, safety and security etc. Foreign exchange facilities will also be available at the venue during the exhibition. Online registration counters will also be in operation at the venue at nominal charges.

IPAMA has also reserved branding sites in and outside the exhibition halls, 70 per cent of which have already been sold out. The interested parties can still book the available brandings for promotion of their products.

IPAMA has also planned organisation of conferences, B2B meets, workshops, and seminars. During such events, there will be presentations on specific products and specific issues and the problems faced by the industry in India and across the globe.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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