Spandex acquired Seri Deco Oy

Spandex expanding in the Nordic region with acquisition of Seri Deco Oy

261
Spandex

Spandex, a one-stop supplier of innovative solutions to the sign, graphics and display industries, is expanding its presence in the Nordic region with the acquisition of Seri Deco Oy, the leading distributor of sign making and wide format printing equipment, roll and rigid media to the Finnish and Baltic sign and display markets.

With a market heritage in Finland spanning more than 40 years, Seri Deco Oy is the leading national distributor for HP and Avery Dennison brands. The portfolio also includes Chemica, Roland and Summa while its 2017 acquisition of rigid media, display systems and textile specialist, Wideco, broadened the range of products and services available to customers.

Rod Larson, chief executive officer, Spandex said, “With its premium brand portfolio and ‘customer first’ philosophy, Seri Deco Oy has built its success on the same values that define Spandex worldwide, making it a perfect fit for our organization.”

Rob Jackson, vice president, Spandex added, “By bringing Seri Deco Oy into the Spandex family, we can address this exciting market with a unique product portfolio, supported by a skilled and well-connected local team, backed by the global service and support resources of the wider Spandex organization.”

The core Seri Deco Oy team will remain in place, led by managing director Jussi Heinämäki and commercial director Lassi Suoranta.

Spandex is already well established as a distributor of sign making and graphics products in Sweden and Norway, and has expanded its foothold in the Nordic region since 2016 through the acquisitions of Schneidler Grafiska in Sweden and Norway and Skangraf in Norway.

Jussi Heinämäki, managing director, Seri Deco, concluded, “Seri Deco has become a successful provider of products and services to the sign making industry and our customers have always been at the forefront of what we do. We are very excited about the added benefits we will bring to our customers, employees and suppliers under Spandex ownership.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here