Spandex acquired Seri Deco Oy

Spandex expanding in the Nordic region with acquisition of Seri Deco Oy

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Spandex

Spandex, a one-stop supplier of innovative solutions to the sign, graphics and display industries, is expanding its presence in the Nordic region with the acquisition of Seri Deco Oy, the leading distributor of sign making and wide format printing equipment, roll and rigid media to the Finnish and Baltic sign and display markets.

With a market heritage in Finland spanning more than 40 years, Seri Deco Oy is the leading national distributor for HP and Avery Dennison brands. The portfolio also includes Chemica, Roland and Summa while its 2017 acquisition of rigid media, display systems and textile specialist, Wideco, broadened the range of products and services available to customers.

Rod Larson, chief executive officer, Spandex said, “With its premium brand portfolio and ‘customer first’ philosophy, Seri Deco Oy has built its success on the same values that define Spandex worldwide, making it a perfect fit for our organization.”

Rob Jackson, vice president, Spandex added, “By bringing Seri Deco Oy into the Spandex family, we can address this exciting market with a unique product portfolio, supported by a skilled and well-connected local team, backed by the global service and support resources of the wider Spandex organization.”

The core Seri Deco Oy team will remain in place, led by managing director Jussi Heinämäki and commercial director Lassi Suoranta.

Spandex is already well established as a distributor of sign making and graphics products in Sweden and Norway, and has expanded its foothold in the Nordic region since 2016 through the acquisitions of Schneidler Grafiska in Sweden and Norway and Skangraf in Norway.

Jussi Heinämäki, managing director, Seri Deco, concluded, “Seri Deco has become a successful provider of products and services to the sign making industry and our customers have always been at the forefront of what we do. We are very excited about the added benefits we will bring to our customers, employees and suppliers under Spandex ownership.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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