Put a New Shine On

Wild Format Series III

The Mactac Permafun range, they offer a wide variety of surface options like Peach Skin, Leather or Frost. Photo: Mactac

Sometimes, a digital print, however beautiful, is just not enough. This is when the latest print and finishing options have their moments in the spotlight as they can add a variety of haptic and optical surface options.

Print has never been the flat, 2D experience many people think of it today – It always also meant to emboss, to punch, to varnish, giving the printing substrate very distinct surface characteristics. However, this kind of sensory luxury never came cheap, as the techniques and tools required took a lot of time and effort. Today, print buyers have three very distinct opportunities to add haptic and optical special effects to digital prints: Varnishing, structured substrates and laminates. Thanks to digital technology, added value prints also don’t have to overstretch the budget.

Varnishing inline and offline

Of course, most wide format digital prints are suitable for print varnishing in all the traditional analog ways – full varnish with a coating line or offset press, full or partial varnish in a screen printing process. There is a wide range of print varnishes available, mainly for silk screen, covering every surface option from very matte to high-gloss. Sandstone and sparkling glitter varnish or even varnishes with fragrances are widely available on the market. When UV-curing inks became a standard for digital printing, manufacturers like Fujifilm started to create inline print varnishing options with their printers.

As the additional ‘Clear Varnish’ ink was added, today full or partial varnish can easily be applied onto any digital print in a fast and painless inline process. The Clear Varnish acts basically just like a spot color, though in the digital printing process no tool or form is required for partial lacquer. It’s the UV lamp settings that determine whether the Clear Varnish inks will dry a matte or glossy surface, or just something in between. By 2008, Roland DG also introduced a textured ink option, as the Clear Vanish is printed in several layers, building up Braille letters, but also leather or wood-grain surfaces. Major print manufacturers, including Agfa, EFI and Mimaki, today offer updated inline textured ink solutions with many of their UV-curing ink printer  models.

Texture and gloss is tricky business

While texture and gloss without a doubt can add tremendous value to printing products – just think about a poster advertising an exclusive handbag, with its lush leathers ready to touch right on the printed display! – additional layer(s) of inks also add complexity to a project. It is therefore highly advisable to contact a qualified print service provider already in the early design stages. Ideally, design and varnish come together to push a common goal, making the print a sensory experience that is not so easy to forget.

As the surface is altered though, unfortunately the colors are, too – a matte varnish usually subdues the colors to a certain degree, while a high-gloss will usually highlight them, making the print appear much more brilliant. With brand colors, this may turn into a problem, more so with partial varnish. It is therefore widely recommended to ask for a proof print with the actual materials, as it is nearly impossible to simulate the effect in a soft proof. This is even more important when also adding texture, as not only the color may change from a certain angle, but also small, light letters or tiny graphic details might appear to be swallowed by many layers of ink. Not only print and finishing, but also the substrate itself has to be carefully selected when aiming for that unusual surface touch and feel.

The substrate makes the surface

It is important to remember that creating an interesting surface not always means adding an additional layer. Aslan, a manufacturer of self-adhesive films, among others, offers a Print Metal substrate range suitable for inkjet printing. The combination of printed and unprinted metallic areas allows for some beautiful effects. Lots of flexible media, as well as certain boards, for example the Katz Display Board, are available with a canvas structure. When printed onto with water-based, (eco) solvent or HP Latex inks, the surface structure will be preserved, while UV-curing inks, forming a film, will usually take away most of it.

Regardless the digital printing technology, mesh and structured media may lose most of its characteristics when treated to a thick matte over-coating, very light materials might rip apart easily with the added weight of a high-gloss varnish layer. Very absorptive boards might not dry on time, as very light heat-sensitive foils are prone to crackle under conventional UV-light (but probably are fine with modern UV LED curing). Never miss the chance to rely onto your print service provider’s experience when choosing the right substrate for your added value surface structure project!

Laminates are an alternative

Laminates are thin foils often used in the sign-making industry, for example to protect the print on a wrapped car against aggressive detergents or brush abrasion in a car wash. There are anti-slip-laminates required by law for floor graphics, and UV-laminates, matte and glossy, to extend the outdoor durability of prints. For very high-end car wraps, it became fashionable in recent years to use several layers of foil to create semi-relief structures. Many laminates are suitable for cutting plotters, thus may also be partially applied on a print for special effects like glossy, matte or mirror.

Mactac has come up with yet another option. In their Permafun range, they offer a wide variety of surface options like Peach Skin, Leather or Frost. Grafityp GL Glow In The Dark will use tiny phosphor particles for a breath-taking afterglow effect. Laminates are most often applied by calender on roll-to-roll digital prints on vinyl. It is important though to choose the right combination of printing substrate, ink and laminate for the desired application. High quality cast vinyl print media and laminates are required for 3D wraps, while for flat surfaces calendered vinyls will suffice. Technically, applying laminate to a printed vinyl film makes it a composite material with potentially different specifications and recycling quality.

Gloss and structure

Textured and glossy surfaces magically catch the attention of the human ‘touchy-feely’ animal. With digital wide format printing, designers and print buyers have a broad range of options to turn even the wildest creative idea into reality. Print service providers and sign makers can help to make even the most complex project a smooth journey. Go Wild Format!

Enjoy and Go Wild!

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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