Mac Papers to distribute EFI wide format equipment

200

Mac Papers, one of the largest merchant distributors in the Southeast U.S., has announced an agreement with Electronics For Imaging to sell and service EFI Wide Format printers across Mac Papers’ extensive distribution footprint.

“We are extremely happy to become an integral part of EFI’s sales network in the Southeast,” said Marty Davis, director of wide format and graphics for Mac Papers. “EFI is a premier provider of wide format printers and services; being a member of their partner program enables us to offer even more value-added solutions to our print and sign and display customers.”

As an EFI distributor, Mac Papers sells and supports an extensive range of EFI Wide Format printers, including the VUTEk H2000, EFI H1625, EFI Pro 24f and EFI Pro 16h. Furthermore, the latter printer is scheduled to be installed at Mac Papers’ Orlando-based wide format demo center, which opened in May.

“Mac Papers’ objective is to help commercial printers and sign and display businesses optimize their wide format printing programs and excel in this growing and dynamic segment,” added Davis.  “Our partnership with EFI is perfectly in alignment with that commitment.”

Moreover, Mac Papers operates wide format demo centers in Atlanta, Jacksonville, Nashville and Orlando. It provides its customers with hands-on wide format equipment and media experience.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here