Ultimaker 3D printers see strong demand in Asia-Pacific

New office opens in Singapore

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Ultimaker
Benjamin Tan, vice president Asia Pacific (second from left) with Ultimaker’s senior management

Leading 3D printer manufacturer Ultimaker has opened new offices in Singapore in order to meet the growing demand for Ultimaker 3D printers in the Asia-Pacific (APAC) region. Benjamin Tan, former channel director at Dassault Systèmes, has been appointed vice president for Asia Pacific at Ultimaker in Singapore.

In the last seven years, Ultimaker has become a global leader in offering professional and accessible desktop 3D printers. Jos Burger, chief executive officer at Ultimaker said, “3D printing is not only used for prototyping anymore. It is a reliable and accessible technique that is now causing the next revolution in manufacturing. This is already visible in the strong business cases from leading global companies, such as Volkswagen, Ford, Jabil, Decathlon and Bosch.

“We see a growing demand for Ultimaker 3D printers in the APAC region from similar enterprise clients and innovative SMEs. By opening office facilities in Singapore, we can better manage these demands locally, and support our well-established APAC Sales Partner Network in taking the next step in accelerating the world’s transition to local digital manufacturing. I am very happy to have Benjamin Tan on board in Singapore. His long-standing experience and impressive network in the industry makes him the right person for this role.”

Tan sees a strong potential for developing 3D printing as an industry in the region. “There is a greater understanding of additive manufacturing in Asia-Pacific. And, as per Wohlers Report, AP is poised to take a 30% share of the global 3D printing space. We will leverage our business development efforts to target AP multinationals, and work closely with them to improve the supply chain,” he said.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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