Media Technology Department Orientation and Wisdom lamp lighting ceremony 2018

Parents and students at the inauguration of Media Technology Department Orientation 2018.
Parents and students at the inauguration of Media Technology Department Orientation 2018.

The 26th Orientation and Wisdom lamp lighting ceremony program of Media Technology Department was held on 18 and 19 July 2018, at Manipal Institute of Technology, Manipal. The program was attended by 72 students and their parents, which was hosted on campus by the department.

Addressing the growing demand for print and electronic media along with an aim to foster dynamic and transformative students in the media industry, the department was instituted in 1992.

Print media focuses on conventional and modern printing technologies like 3D printing, smart packaging, printed electronics and related fields, whereas electronic media emphasizes on multimedia, sound engineering, videography, digital photography as well as film production.

The Wisdom Lamp was lit by T Gautham S Pai, managing director, Manipal Technologies Ltd., Manipal. While congratulating all first year students for getting into media technology, he insisted the budding engineers to focus on the technological transitions taking place both in print and electronic media like printed electronics, augmented reality, smart packaging, VFX, etc. He also suggested that the engineers must be able to provide solution-based business to the customers.

Dr. Gicy Kovoor, associate director (Academics), MIT in her message gave an introduction of the university and spoke in depth about prioritizing academic performance and the importance of tracking the Academic Calendar 2018-19.

T Gautham S Pai lighting the Wisdom lamp. Dr. Gicy Kovoor on the left.
T Gautham S Pai lighting the Wisdom lamp. Dr. Gicy Kovoor on the left.

The students were academically engaged on the second day of orientation with talks, presentations, and industry visit. The program opened with a special lecture by Ramesh Chandran, deputy director (Engineering), All India Radio, Mangalore on the topic ‘Importance of Mass Communication in Electronic Age’. In his talk, he briefed on telecasting network and signal processing, newsroom technologies, studio set-up as well as sound engineering. He gave an overview on the positive impact of electronic media on the lifestyle of the younger generation today.

Speaking on behalf of Science and Research Opportunities in Print Media under the title ‘Innovations in Print’, Dr. Shivananda Wagle, general manager, R&D division of Manipal Technologies Ltd., threw significant light on modern printing technologies like dynamic information in digital card technologies, interactive smart packaging, solution-based emission testing management systems and illuminant displays.

Afterwards, they were accompanied by teachers of the department to experience the shop floor of Unit 5 (Commercial Print Division of MTL), one of world’s top class modern print factories.

The program closed with a note of thanks by Nithesh Kumar, assistant professor, to the management of MIT, MTL and all the participating students.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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