Media Technology Department Orientation and Wisdom lamp lighting ceremony 2018

Parents and students at the inauguration of Media Technology Department Orientation 2018.
Parents and students at the inauguration of Media Technology Department Orientation 2018.

The 26th Orientation and Wisdom lamp lighting ceremony program of Media Technology Department was held on 18 and 19 July 2018, at Manipal Institute of Technology, Manipal. The program was attended by 72 students and their parents, which was hosted on campus by the department.

Addressing the growing demand for print and electronic media along with an aim to foster dynamic and transformative students in the media industry, the department was instituted in 1992.

Print media focuses on conventional and modern printing technologies like 3D printing, smart packaging, printed electronics and related fields, whereas electronic media emphasizes on multimedia, sound engineering, videography, digital photography as well as film production.

The Wisdom Lamp was lit by T Gautham S Pai, managing director, Manipal Technologies Ltd., Manipal. While congratulating all first year students for getting into media technology, he insisted the budding engineers to focus on the technological transitions taking place both in print and electronic media like printed electronics, augmented reality, smart packaging, VFX, etc. He also suggested that the engineers must be able to provide solution-based business to the customers.

Dr. Gicy Kovoor, associate director (Academics), MIT in her message gave an introduction of the university and spoke in depth about prioritizing academic performance and the importance of tracking the Academic Calendar 2018-19.

T Gautham S Pai lighting the Wisdom lamp. Dr. Gicy Kovoor on the left.
T Gautham S Pai lighting the Wisdom lamp. Dr. Gicy Kovoor on the left.

The students were academically engaged on the second day of orientation with talks, presentations, and industry visit. The program opened with a special lecture by Ramesh Chandran, deputy director (Engineering), All India Radio, Mangalore on the topic ‘Importance of Mass Communication in Electronic Age’. In his talk, he briefed on telecasting network and signal processing, newsroom technologies, studio set-up as well as sound engineering. He gave an overview on the positive impact of electronic media on the lifestyle of the younger generation today.

Speaking on behalf of Science and Research Opportunities in Print Media under the title ‘Innovations in Print’, Dr. Shivananda Wagle, general manager, R&D division of Manipal Technologies Ltd., threw significant light on modern printing technologies like dynamic information in digital card technologies, interactive smart packaging, solution-based emission testing management systems and illuminant displays.

Afterwards, they were accompanied by teachers of the department to experience the shop floor of Unit 5 (Commercial Print Division of MTL), one of world’s top class modern print factories.

The program closed with a note of thanks by Nithesh Kumar, assistant professor, to the management of MIT, MTL and all the participating students.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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