Media Technology Department Orientation and Wisdom lamp lighting ceremony 2018

Parents and students at the inauguration of Media Technology Department Orientation 2018.
Parents and students at the inauguration of Media Technology Department Orientation 2018.

The 26th Orientation and Wisdom lamp lighting ceremony program of Media Technology Department was held on 18 and 19 July 2018, at Manipal Institute of Technology, Manipal. The program was attended by 72 students and their parents, which was hosted on campus by the department.

Addressing the growing demand for print and electronic media along with an aim to foster dynamic and transformative students in the media industry, the department was instituted in 1992.

Print media focuses on conventional and modern printing technologies like 3D printing, smart packaging, printed electronics and related fields, whereas electronic media emphasizes on multimedia, sound engineering, videography, digital photography as well as film production.

The Wisdom Lamp was lit by T Gautham S Pai, managing director, Manipal Technologies Ltd., Manipal. While congratulating all first year students for getting into media technology, he insisted the budding engineers to focus on the technological transitions taking place both in print and electronic media like printed electronics, augmented reality, smart packaging, VFX, etc. He also suggested that the engineers must be able to provide solution-based business to the customers.

Dr. Gicy Kovoor, associate director (Academics), MIT in her message gave an introduction of the university and spoke in depth about prioritizing academic performance and the importance of tracking the Academic Calendar 2018-19.

T Gautham S Pai lighting the Wisdom lamp. Dr. Gicy Kovoor on the left.
T Gautham S Pai lighting the Wisdom lamp. Dr. Gicy Kovoor on the left.

The students were academically engaged on the second day of orientation with talks, presentations, and industry visit. The program opened with a special lecture by Ramesh Chandran, deputy director (Engineering), All India Radio, Mangalore on the topic ‘Importance of Mass Communication in Electronic Age’. In his talk, he briefed on telecasting network and signal processing, newsroom technologies, studio set-up as well as sound engineering. He gave an overview on the positive impact of electronic media on the lifestyle of the younger generation today.

Speaking on behalf of Science and Research Opportunities in Print Media under the title ‘Innovations in Print’, Dr. Shivananda Wagle, general manager, R&D division of Manipal Technologies Ltd., threw significant light on modern printing technologies like dynamic information in digital card technologies, interactive smart packaging, solution-based emission testing management systems and illuminant displays.

Afterwards, they were accompanied by teachers of the department to experience the shop floor of Unit 5 (Commercial Print Division of MTL), one of world’s top class modern print factories.

The program closed with a note of thanks by Nithesh Kumar, assistant professor, to the management of MIT, MTL and all the participating students.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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