ppi Media is premium partner of the Digital Week Kiel 2018

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After a successful premiere in 2017, attended by more than 20,000 visitors, the capital of Schleswig- Holstein is once again hosting the Digital Week Kiel, from 8-15 September this year. During this time, the city will have the chance to participate in a wide range of events dealing with all aspects and topics surrounding the digitization of society. Individual events are hosted by key figures from business, science, politics and society. As an expert for digital services and solutions, ppi Media will support the infrastructure of the event with the ‘Digital Week Kiel App’. The app is based on the company’s location-based solution ‘thanks’ and will bring visitors all the relevant information on the events of ‘diwokiel’.

Event to strengthen local presence

ppi already took part in last year’s Digital Week, hosting a fully booked workshop on Design Thinking. Lord Mayor Dr. Ulf Kämpfer, together with Kathrin Reinicke, who works for Kiel’s business development program and is head of the Digital Week office, and ppi Media’s CEO, Dr. Hauke Berndt, announced the new premium partnership during a press conference on the diwokiel program. “The cooperation with ppi Media, a pioneer in the field of digitization, shows how well the event is received by Kiel-based businesses,” says Jörn Genoux, head of the department for business development at Kiel City Council.

Dr. Berndt, sees future potential in the partnership, “The Digital Week Kiel is a fantastic opportunity to strengthen our local presence and cooperate with the city of Kiel. Interacting with other companies and interested visitors will increase our visibility throughout the region. We can win qualified employees and tap into new business areas. In turn, the event benefits from our experience in the field of digitization and our international network.”

The diwokiel app

The diwokiel app is based on the ‘thanks’ technology, which comes from ppi Media’s business innovation department. The department has been in existence for two years and is using modern start-up methods to develop digital services, solutions and business models that will help companies to tackle the challenges posed by the digital transformation. Here, ppi Media can look back on more than 30 years of experience in developing software for media companies.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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