ppi Media is premium partner of the Digital Week Kiel 2018

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After a successful premiere in 2017, attended by more than 20,000 visitors, the capital of Schleswig- Holstein is once again hosting the Digital Week Kiel, from 8-15 September this year. During this time, the city will have the chance to participate in a wide range of events dealing with all aspects and topics surrounding the digitization of society. Individual events are hosted by key figures from business, science, politics and society. As an expert for digital services and solutions, ppi Media will support the infrastructure of the event with the ‘Digital Week Kiel App’. The app is based on the company’s location-based solution ‘thanks’ and will bring visitors all the relevant information on the events of ‘diwokiel’.

Event to strengthen local presence

ppi already took part in last year’s Digital Week, hosting a fully booked workshop on Design Thinking. Lord Mayor Dr. Ulf Kämpfer, together with Kathrin Reinicke, who works for Kiel’s business development program and is head of the Digital Week office, and ppi Media’s CEO, Dr. Hauke Berndt, announced the new premium partnership during a press conference on the diwokiel program. “The cooperation with ppi Media, a pioneer in the field of digitization, shows how well the event is received by Kiel-based businesses,” says Jörn Genoux, head of the department for business development at Kiel City Council.

Dr. Berndt, sees future potential in the partnership, “The Digital Week Kiel is a fantastic opportunity to strengthen our local presence and cooperate with the city of Kiel. Interacting with other companies and interested visitors will increase our visibility throughout the region. We can win qualified employees and tap into new business areas. In turn, the event benefits from our experience in the field of digitization and our international network.”

The diwokiel app

The diwokiel app is based on the ‘thanks’ technology, which comes from ppi Media’s business innovation department. The department has been in existence for two years and is using modern start-up methods to develop digital services, solutions and business models that will help companies to tackle the challenges posed by the digital transformation. Here, ppi Media can look back on more than 30 years of experience in developing software for media companies.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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