Manifold Graphics installs Mumbai’s first MGI JetVarnish 3DS

Catering to Mumbai’s print enhancement market

manifold graphics
Manifold Graphics team and Konica Minolta team with the MGI JetVarnish 3DS

Lower Parel-based digital print service provider Manifold Graphics has a reputation of being a forward-thinking organization when it comes to technology and customer service. It consistently invests in high-end technology to stay ahead of the competition. Continuing with this philosophy, Manifold recently bought Mumbai’s first MGI JetVarnish 3DS press with digital foil and spot UV to cater to the growing print enhancement segment. The machine was installed in the third week of June and currently training process is on. The MGI is expected to be fully operational by the first week of July. The variable data foiling kit is expected to arrive by mid-July and put to use by end-July.

“As you are aware, competition is extremely fierce in the industry and one has to keep upgrading technology in order to offer something new to your customers. If you will not do this, you can’t survive,” says Dhwanil Shah of Manifold Graphics.

The JetVarnish 3DS can spot varnish all types of digital prints, highlight defined areas or add 3D effects, which makes print jobs more vivid and tactile. The digitalization of the spot UV finishing allows a printer to take a few sheets from each job and spot UV coat it.

Manifold plans to utilize the MGI for enhancement jobs on invitation cards, visiting cards, wedding cards and menu cards, among others. It is also looking to cater to packaging jobs such as enhancement of chocolate packaging boxes, sweet boxes and gift boxes, to name a few.

“Being the first one to install an MGI in Mumbai, we feel we will be able to get the first mover’s advantage. We are going to do a lot of innovative things on the MGI which I am sure our customers will appreciate,” says Shah.

Manifold generates large print volumes per month to the tune of almost 600,000 impressions. It has four digital presses in its pressroom: a Xerox IGen 4, a Xerox Versant 80, a Ricoh C9110 and a Konica Minolta bizhub PRESS 1052. In the postpress department, it has a Duplo 646 which it has recently bought as well. There is also a thermal lamination machine and a coating machine. The prepress section has a basysPrint 861x CTcP.

New web venture to come online soon

To capitalize on the growing popularity of digital media, Manifold has been toying with the idea of launching a web portal, which brings authors and readers together. Android and IOS applications and an eBook reader have been developed to make it easily accessible via the mobile device. will mainly focus on all Indian regional languages and presently sells eBooks in Hindi, Marathi and Gujarati.

“We had planned to launch the website much earlier but due to some operational issue the launch had to be delayed. We are now testing the website, and everything is going fine now. We hope to make the venture live in another two months,” says Shah. Not only will this venture sell regional language literature online, Shah shares that it will also encourage budding writers and poets to publish their work as also offers publishing services.

Shah says that the MGI can come in handy for this venture as it can be used to customize book covers. The website will have a ‘gift a book’ section where customers can order a book and can gift them to their friends or family. “MGI can be very useful in customizing the books that will be gifted,” he says.

At the moment does not have many titles but Manifold is working on increasing the portfolio by interacting with publishers. “The more publishers we tie up with the larger will be our portfolio and therefore customers can choose from a wide variety of titles,” Shah says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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