Manifold Graphics installs Mumbai’s first MGI JetVarnish 3DS

Catering to Mumbai’s print enhancement market

manifold graphics
Manifold Graphics team and Konica Minolta team with the MGI JetVarnish 3DS

Lower Parel-based digital print service provider Manifold Graphics has a reputation of being a forward-thinking organization when it comes to technology and customer service. It consistently invests in high-end technology to stay ahead of the competition. Continuing with this philosophy, Manifold recently bought Mumbai’s first MGI JetVarnish 3DS press with digital foil and spot UV to cater to the growing print enhancement segment. The machine was installed in the third week of June and currently training process is on. The MGI is expected to be fully operational by the first week of July. The variable data foiling kit is expected to arrive by mid-July and put to use by end-July.

“As you are aware, competition is extremely fierce in the industry and one has to keep upgrading technology in order to offer something new to your customers. If you will not do this, you can’t survive,” says Dhwanil Shah of Manifold Graphics.

The JetVarnish 3DS can spot varnish all types of digital prints, highlight defined areas or add 3D effects, which makes print jobs more vivid and tactile. The digitalization of the spot UV finishing allows a printer to take a few sheets from each job and spot UV coat it.

Manifold plans to utilize the MGI for enhancement jobs on invitation cards, visiting cards, wedding cards and menu cards, among others. It is also looking to cater to packaging jobs such as enhancement of chocolate packaging boxes, sweet boxes and gift boxes, to name a few.

“Being the first one to install an MGI in Mumbai, we feel we will be able to get the first mover’s advantage. We are going to do a lot of innovative things on the MGI which I am sure our customers will appreciate,” says Shah.

Manifold generates large print volumes per month to the tune of almost 600,000 impressions. It has four digital presses in its pressroom: a Xerox IGen 4, a Xerox Versant 80, a Ricoh C9110 and a Konica Minolta bizhub PRESS 1052. In the postpress department, it has a Duplo 646 which it has recently bought as well. There is also a thermal lamination machine and a coating machine. The prepress section has a basysPrint 861x CTcP.

New web venture to come online soon

To capitalize on the growing popularity of digital media, Manifold has been toying with the idea of launching a web portal, which brings authors and readers together. Android and IOS applications and an eBook reader have been developed to make it easily accessible via the mobile device. will mainly focus on all Indian regional languages and presently sells eBooks in Hindi, Marathi and Gujarati.

“We had planned to launch the website much earlier but due to some operational issue the launch had to be delayed. We are now testing the website, and everything is going fine now. We hope to make the venture live in another two months,” says Shah. Not only will this venture sell regional language literature online, Shah shares that it will also encourage budding writers and poets to publish their work as also offers publishing services.

Shah says that the MGI can come in handy for this venture as it can be used to customize book covers. The website will have a ‘gift a book’ section where customers can order a book and can gift them to their friends or family. “MGI can be very useful in customizing the books that will be gifted,” he says.

At the moment does not have many titles but Manifold is working on increasing the portfolio by interacting with publishers. “The more publishers we tie up with the larger will be our portfolio and therefore customers can choose from a wide variety of titles,” Shah says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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