Print Yatra to reach Rajasthan Today

Bringing together printers for a social cause

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Print Yatra is a mission to unite 250,000 printers of India. It has already covered 3602 km visiting 45 cities of Punjab, Haryana, Himachal Pradesh and Chandigarh this year.
Print Yatra is a mission to unite 250,000 printers of India. It has already covered 3602 km visiting 45 cities of Punjab, Haryana, Himachal Pradesh and Chandigarh this year.

After completing its visit of Punjab and Himachal Pradesh, Print Yatra will be reaching Rajasthan today during the 6th leg of this prestigious mission of Offset Printers Association (OPA). While flagging off the 6th leg of Print Yatra 2018, Kushl Kumar Jain, senior vice president congratulated the team OPA for its dedication and determination. He said, “Though it is a noble cause, it is not easy to leave the business and visit places for such a social cause. My wishes are always with the team and I do hope for an exceptional outcome from this mission.”

Speaking on the occasion, Kamal Chopra said, “This 6th leg is going to be the longest one because we are going to cover a distance of approximately 1120 km for visiting 9 cities of Rajasthan and Haryana.”

GS Dhillon, who was the team member for the 5th leg, said it was most satisfying to notice the enthusiasm amongst printers of hill cities, emerging of new association at Hamirpur with Rakesh Kumar as the president, Anoop Verma as general secretary and Jai Pal Sharma as finance secretary.

According to Hans Raj Chopra, finance secretary (OPA), “OPA is the only and premier association to launch ‘Print Yatra,’ which is a unique project and a very humble beginning to establish complete networking between 250,000 printers of India. Through this project we are motivating the printers to work jointly, form associations and come together for the overall benefit of the printing industry. This project was initiated in the year 2010 and till 2016. We have visited 90+ cities and covered approximately 11,000 km in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Uttar Pradesh and parts of South India. It is worth mentioning that due to these efforts, 51 new printers’ associations emerged mostly in the northern region.”

Sharing his thoughts on the occasion, Nitin Malik elaborated that during this 2018 edition of Print Yatra, four new printers’ associations emerged at Samrala and Rup Nagar (Punjab), Hamirpur (Himachal Pradesh) and Chandigarh. Printers are appreciating the mission and welcoming the gesture of OPA.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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