Print Yatra to reach Rajasthan Today

Bringing together printers for a social cause

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Print Yatra is a mission to unite 250,000 printers of India. It has already covered 3602 km visiting 45 cities of Punjab, Haryana, Himachal Pradesh and Chandigarh this year.
Print Yatra is a mission to unite 250,000 printers of India. It has already covered 3602 km visiting 45 cities of Punjab, Haryana, Himachal Pradesh and Chandigarh this year.

After completing its visit of Punjab and Himachal Pradesh, Print Yatra will be reaching Rajasthan today during the 6th leg of this prestigious mission of Offset Printers Association (OPA). While flagging off the 6th leg of Print Yatra 2018, Kushl Kumar Jain, senior vice president congratulated the team OPA for its dedication and determination. He said, “Though it is a noble cause, it is not easy to leave the business and visit places for such a social cause. My wishes are always with the team and I do hope for an exceptional outcome from this mission.”

Speaking on the occasion, Kamal Chopra said, “This 6th leg is going to be the longest one because we are going to cover a distance of approximately 1120 km for visiting 9 cities of Rajasthan and Haryana.”

GS Dhillon, who was the team member for the 5th leg, said it was most satisfying to notice the enthusiasm amongst printers of hill cities, emerging of new association at Hamirpur with Rakesh Kumar as the president, Anoop Verma as general secretary and Jai Pal Sharma as finance secretary.

According to Hans Raj Chopra, finance secretary (OPA), “OPA is the only and premier association to launch ‘Print Yatra,’ which is a unique project and a very humble beginning to establish complete networking between 250,000 printers of India. Through this project we are motivating the printers to work jointly, form associations and come together for the overall benefit of the printing industry. This project was initiated in the year 2010 and till 2016. We have visited 90+ cities and covered approximately 11,000 km in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Uttar Pradesh and parts of South India. It is worth mentioning that due to these efforts, 51 new printers’ associations emerged mostly in the northern region.”

Sharing his thoughts on the occasion, Nitin Malik elaborated that during this 2018 edition of Print Yatra, four new printers’ associations emerged at Samrala and Rup Nagar (Punjab), Hamirpur (Himachal Pradesh) and Chandigarh. Printers are appreciating the mission and welcoming the gesture of OPA.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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