INMA’s inaugural Asia Media Festival from 7-10 August in New Delhi

Celebrating print media

By
Lalita
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294
International News Media Association
International News Media Association

International News Media Association (INMA) will organize the inaugural South Asia Media Festival from 7-10 August in New Delhi. INMA will launch the INMA Study Tour on 7-8 August as part of the festival.

Some of the highlights of the week include two days of exploration of New Delhi media market with an eye for disruption, innovation, and growth opportunities. Travel to the media offices of Bhaskar, Times Internet, Jagran; and the newsrooms of Inshorts, Quint, and India Today. Participants can partake in presentations and discussions at these stops on topics relevant to the digital media ecosystem in South Asia. The discussions will focus on data driven journalism and smart initiatives to boost female internet users. Similarly, they will reflect on artificial intelligence and machine learning backed in-house intelligence tool to drive user acquisition and retention of users. Furthermore, the event will cover CMS and social media, aggregation models, video, mobile and new media models.

The 12th Annual INMA South Asia News Media Conference

Furthermore, on 9-10 August 2018, INMA will organize the 12th Annual INMA South Asia News Media Conference at Shangri-La – Eros Hotel. The theme of the conference, “Print Is The New Medium,” will celebrate the strength in print media. The conference will see top publishers share their evolution as they withstood technology assaults, changing consumer consumption and the challenge to bell the millennials.

Top editors will narrate their experiments with truth and discuss their strategies that lead to success. Monetisation and how publishers can leverage analytics will be discussed. In addition, panel discussions and international case studies will also take place during the conference.

The festival will bring together South Asia’s top publishers and executives with the aim to expand advertising, circulation, brand and revenue of news media companies in the Indian Subcontinent. Furthermore, the event will present opportunities to network and share the “INMA conversation” among this exclusive fraternity of newspaper executives from across the world.

The registrations for the event are open. Additionally, the event provides discounts for group registrations.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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