INMA’s inaugural Asia Media Festival from 7-10 August in New Delhi

Celebrating print media

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International News Media Association
International News Media Association

International News Media Association (INMA) will organize the inaugural South Asia Media Festival from 7-10 August in New Delhi. INMA will launch the INMA Study Tour on 7-8 August as part of the festival.

Some of the highlights of the week include two days of exploration of New Delhi media market with an eye for disruption, innovation, and growth opportunities. Travel to the media offices of Bhaskar, Times Internet, Jagran; and the newsrooms of Inshorts, Quint, and India Today. Participants can partake in presentations and discussions at these stops on topics relevant to the digital media ecosystem in South Asia. The discussions will focus on data driven journalism and smart initiatives to boost female internet users. Similarly, they will reflect on artificial intelligence and machine learning backed in-house intelligence tool to drive user acquisition and retention of users. Furthermore, the event will cover CMS and social media, aggregation models, video, mobile and new media models.

The 12th Annual INMA South Asia News Media Conference

Furthermore, on 9-10 August 2018, INMA will organize the 12th Annual INMA South Asia News Media Conference at Shangri-La – Eros Hotel. The theme of the conference, “Print Is The New Medium,” will celebrate the strength in print media. The conference will see top publishers share their evolution as they withstood technology assaults, changing consumer consumption and the challenge to bell the millennials.

Top editors will narrate their experiments with truth and discuss their strategies that lead to success. Monetisation and how publishers can leverage analytics will be discussed. In addition, panel discussions and international case studies will also take place during the conference.

The festival will bring together South Asia’s top publishers and executives with the aim to expand advertising, circulation, brand and revenue of news media companies in the Indian Subcontinent. Furthermore, the event will present opportunities to network and share the “INMA conversation” among this exclusive fraternity of newspaper executives from across the world.

The registrations for the event are open. Additionally, the event provides discounts for group registrations.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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