From a record number of entries and 195 finalists, 40 first-place prizes and 10 regional prizes were presented at ceremony in Washington, D.C. The New York Times’ “Truth Is Hard” took “Best in Show.” Photo. INMA
INMA hosted Global Media Awards on 4 June 2018 at the INMA’s 88th-annual World Congress in Washington, D.C. The awards, produced by the International News Media Association in 1937, witnessed more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C.
The 2018 Global Media Awards observed a total of 830 entries from 220 media companies from 39 countries. Participants included newspaper media, magazine media, digital media, television media and radio media.
The association announced 40 first place winners across 20 categories aimed at energising news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. The New York Times’ “Truth is Hard” multi-media campaign bagged the INMA Global Media Awards “Best in Show” in group 1 (global/international category) while ABP India’s “Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Event” won first place in group 2 (regional level).
HT Media, India was honored with third place in ‘Best Use of an Event to Build a News Brand’ category in group 1. Furthermore, Dainik Bhaskar, India, “Maharashtra Independent Thought Booklet” won second place in ‘Best New Print Product’ in group 1 and ABP, India received an honorable mention in the same category and group. The international panel of jury comprised of 50 executives from 20 countries who selected 195 finalists. Seven companies won multiple first-place awards:
Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, Jagran Prakashan from India, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.
Earl J. Wilkinson, executive director and chief executive officer of INMA commenting on the awards, said, “If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company.”
“This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success — the precise argument happening at INMA member companies,” Wilkinson further explained.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
