Dominated by the digital transformation

The 18th ppi Open Days in Kiel

Dr Hauke Berndt, managingd director, ppi Media

Once again, international representatives of the publishing industry met at ppi Media’s Open Days in Kiel on 4 and 5 June 2018, to discuss current trends in the publishing industry. This year’s event was characterized by a range of dedicated presentations dealing with the topic of digitization and exploring what established publishing companies can learn from start-ups.

Many of the presentations focused on the question of how large- and medium-sized companies can meet the challenges posed by digitization through purposeful investments and by using start-up methods. Experienced and successful experts like Philipp Depiereux, founder and chief executive officer of digital consulting agency etventure, and business angel Alexander Eck, highlighted different aspects of this topic. CEO Jan Kasten and the two heads of ppi’s business innovation department, Corinna Coverly and Manuel Scheyda, also gave insights into the digitization processes at ppi Media itself, and shared success stories about new digital solutions which have been developed in cooperation with partners and customers over the last two years.

ppi solutions in action

Next to hearing about various topics surrounding the digital transformation, guests at ppi’s Open Days also had the opportunity to find out more about how some of ppi’s solutions are used in practice. For example, Katrin Hube and Nico Augustin spoke about the use of the new self-service ad portal AdSelf at the regional media house VRM (Allgemeine Zeitung, Darmstädter Echo, etc.). AdSelf is a completely new solution that has been developed in just nine months, followed by a successful go-live at the media house. The browser-based solution enables readers to conveniently book ads in the publications of a publisher, also using mobile devices if they prefer.

NA Mahamed Ismail
NA Mahamed Ismail

The editorial system Content-X also featured at the Open Days. The Indian journalist NA Mahamed Ismail outlined the successful introduction of Content-X at the large publishing house, The Printers Mysore. In the run-up to the ppi Days, two further media companies, including the Nürnberger Presse publishing house, had decided to use the editorial system by ppi Media and Digital Collections.

The presentations at ppi’s Open Days were followed by further workshops on solutions such as AdSelf and Content-X; they were attended by roughly a third of the participants who used them as a chance for intensive discussions.

Towards a successful future

“Despite the power failure at Hamburg Airport and the resulting delays and lengthy journeys for some attendants, we once again enjoyed two very inspirational days with interesting presentations and lively discussions about new business models and solutions.” According to Dr. Hauke Berndt, managing director and chief operating officer of ppi Media, the option to produce based on templates alone attracted great interest and led to an extremely well-attended workshop on Content-X. “For us, the ppi Open Days are always a very special event as it offers us unique opportunities for face-to-face conversations with our customers.” The ppi Open Days 2019 are expected to take place on 20-21 May 2019.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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