Print innovation Awards at WAN-IFRA Berlin

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Lalita
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WAN-IFRA, the print community of the World Association of Newspapers and News Publishers, will present Print Innovation Awards on 9 October 2018 in Berlin. The award will honor the most innovative newspaper and magazine publishers’ products and print ads worldwide.

Print Innovation Awards will be held in order to strongly demonstrate the innovation in publishing industry in both, digital and print setor, to a wider public worldwide. In doing so, the Board of WAN-IFRA’s World Printers Forum has organized a worldwide competition with a clear focus on innovative print projects. The competition will honor high innovation in print ads and print products worldwide. The newpaper and magazine publishers, advertisers and advertising agencies are eligible for the competition.

The Print Innovation Award is presented in two categories:
Innovative print advertising, including print-online ads or multi-channel ads
Innovative print products, new or newly designed products

A jury of international experts will evaluate the submitted entries. Gold, silver and bronze prizes will be awarded in each category. Outstanding products will receive international recognition – at the stage of the IFRA World Publishing Expo, in a special brochure and at international events. Successful case studies will be presented also at the World Printers Forum Conference 2019. The online competition is open since 14 May 2018.

Sanat Hazra, technical director at Bennett, Coleman & Co (The Times of India Group) from Mumbai, India, commenting on the vision of the award function, says, “Innovation as strategy creates new wealth producing potential for publishers and further enhances the Power of Print. The Print Innovation contest is a great platform to synergise this effort and learn from each other.”

International Color Quality Club meets on the first exhibition day
The new members of the International Color Quality Club (ICQC) and Star Club will meet as well on the occassion of the first exhibition day of the IFRA World Publishing Expo in Berlin apart from the innovation awards. The worldwide printing quality competition for newspapers and magazines will honour its successful competitors at the Expo.

The ICQC competition is held every two years and is the only worldwide colour printing quality competition for newspapers and magazines. It is based on objective measurements and the judgement of international industry experts. ISO printing standards serve as the benchmark for the evaluation. The aim of the competition is to improve the quality of reproduction and printing, while increasing competitiveness, training and motivating all personnel.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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