Gujarat Samachar to increase its capacity in FY 18-19

Boost in circulation for leading Gujarati daily

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Samachar
Ranjeet Singh, branch manager of Gujarat Samachar’s office at INS, Delhi.

Founded in 1932 and headquartered in Ahmedabad, Gujarat Samachar is a leading Gujarati daily that is supplied to the Indian states of Gujarat and Maharashtra. With a branch in Surat as well, the newspaper is distributed from Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Mehsana, Bhuj and Mumbai city.

“There hasn’t been any new development in Gujarat Samachar in the past few years. However, we’re looking to add more machines at our printing unit this year. The final decision on the machines has not yet been taken,” says Ranjeet Singh, branch manager, Gujarat Samachar.

The circulation figures of the daily stand somewhere close to 14,00,000. Though circulation figures for most of the leading dailies are going up every year, they are adversely hit by a sharp fall in revenues. According to Singh, Gujarat Samachar is a leading Gujarati daily with the highest circulation figure and readership. Other Gujarati dailies include names such as Sandesh, Divya Bhaskar and Jai Hind.

“We’ve been able to maintain the top position as our newspaper is the most renowned. I have seen some Gujaratis in Delhi buying Gujarat Samachar even though it is available at exorbitant rates in the city. Observing the circulation figures, we’ve decided to add machines at our production facility,” Singh adds.

The company has four printing presses at two locations in Ahmedabad. The Mumbai unit also has four printing presses at two different locations and has a press each at all its other locations. All the machines used by the daily are imported from other countries.

Gujarat Samachar claims to receive good support from the Directorate of Advertising and Visual Publicity (DAVP) though the number of advertisements from private companies far exceed the number given by DAVP with a considerable difference in the rates.

Talking about the impact that the current government’s Make in India movement has had on Gujarat Samachar, Singh says, “The imports from China still haven’t reduced. The Chinese continue to dominate the Indian market. The Make in India initiative was primarily taken to cut the imports but there hasn’t been any significant change post implementation of the initiative. Though it is an excellent initiative taken by the government, I think it largely failed due to lack of proper implementation.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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